Digital Director

2 hours ago

New York, New York, United States Teremana Tequila Full time
Job Title: Digital Director

About Teremana Tequila

Teremana Tequila is a premium spirits brand that embodies the spirit of innovation and excellence. As a leader in the industry, we are committed to creating high-quality, responsibly sourced tequila that is accessible to everyone.

Job Summary

We are seeking an experienced Digital Director to join our team and drive the continued success of our brand. This role will be responsible for leading our overall digital strategy and execution across organic owned & operated channels, paid media, and e-commerce. The ideal candidate will have a proven track record of driving successful digital marketing strategies and plans across organic channels, paid channels, and e-commerce.

Key Responsibilities

  • Develop and execute innovative digital marketing strategies and plans across organic channels, paid channels, and e-commerce.
  • Lead the development of a best-in-class website strategy inclusive of content, layout, and funnel to drive site traffic through SEO/SEM, on-site engagement, data capture, and sales conversion.
  • Manage all online activity in relation to traffic acquisition, conversion, creative testing, and reporting across O&O brand shop, 3rd party marketplaces, pure players, and national accounts e-commerce.
  • Analyze various data sets across partners, channels, media, and first-party to deliver data-driven strategies to deliver top performance and achieve KPIs.
  • Establish tracking and reporting processes to monitor and correlate activities to sales, ROI, and brand lift metrics.

Requirements

  • Bachelor's Degree is required.
  • 10+ years of experience in digital marketing, with experience working on consumer-packaged goods brands. AlcBev experience is a plus but not required.
  • Experience in developing and executing successful digital marketing strategies and plans across organic channels, paid channels, and e-commerce.
  • Proven ability and understanding of online performance marketing tactics such as customer acquisition, data capture, targeting, and driving retention.
  • Bold, embraces risk, and wants to solve the tough problems that other competitors may fear.
  • Proven record of driving successful retail brands and digital initiatives over the long term.
  • Thrives in an entrepreneurial environment where there is not a lot of structure or too many processes.
  • Passionate about driving business growth through innovative and creative digital initiatives.
  • Commitment to problem-solving, unafraid of shifting priorities and cutting through red tape.

What We Offer

  • Competitive compensation package.
  • Comprehensive healthcare, dental, and vision benefits.
  • 401(k) retirement plan.
  • Opportunities for career growth and development within a dynamic and fast-paced environment.
  • Joining a brand strongly committed to quality, sustainability, and responsible sourcing.

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