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Senior Product Marketing Manager
2 months ago
We are seeking an accomplished Product Marketing professional to lead the development of messaging, positioning, and marketing activities for Amazon Advertising's ads solutions.
Key Responsibilities- Develop year-long marketing strategies to drive awareness and adoption for a portfolio of advertising solutions tied to key advertiser objectives.
- Create compelling sales and marketing collateral to drive adoption and understanding of Amazon's ads products.
- Develop recommendations for new growth initiatives.
- Identify internal 1st and 3rd party research needs to support product positioning and marketing plans.
- Guide the prioritization, development and implementation of case studies and research to communicate the benefits of the Amazon Ads product portfolio.
- Serve as an internal advocate for customer needs; ensure broad awareness of, and empathy for customer pain points.
Our product marketing team is a newly formed pod within the Product Marketing org leading the development of messaging, positioning, and GTM activities for the portfolio of over 60+ Amazon Advertising's Measurement, Insights, and Planning solutions.
Requirements- 6+ years of professional non-internship marketing experience.
- Experience using data and metrics to drive improvements.
- Experience communicating results to senior leadership.
- Experience building, executing and scaling cross-functional marketing programs.
- Experience leading go-to-market for consumer software or hardware product launches.
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
- Experience with customer segmentation, profiling, and targeting.
- Experience using any of SQL or other analytical tools for conducting data analysis.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
CompensationThe base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.
