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Senior Vice President of Marketing

2 months ago


Orlando, Florida, United States Varsity Tutors Full time
Position Overview

Varsity Tutors is seeking a passionate and results-oriented Senior Vice President of Marketing to lead our Institutional Marketing division. This pivotal role will focus on spearheading marketing initiatives primarily within the K-12 sector, with plans for future growth into related educational and B2B markets. The successful candidate will play a key role in enhancing Varsity Tutors' institutional offerings and fostering partnerships with educational institutions nationwide.

About Varsity Tutors:

Varsity Tutors is a premier platform for live online learning, dedicated to revolutionizing education through innovative technology. Our proprietary platform connects learners of all ages with expert educators, delivering exceptional value across a diverse range of subjects and formats, including personalized instruction, group classes, and self-study options. We pride ourselves on leveraging technology, including AI, to tailor learning experiences for individuals from kindergarten through professional levels.

Key Responsibilities:

  • Leadership & Team Development: Guide, mentor, and cultivate the Institutional Marketing team to meet organizational objectives.
  • Strategic Marketing Initiatives: Formulate and implement comprehensive marketing strategies aimed at generating demand and acquiring leads, while enhancing customer retention.
  • Content Creation: Develop compelling marketing materials and campaigns tailored to the K-12 institutional audience.
  • Performance Tracking: Oversee demand generation efforts and evaluate their success using CRM tools, ensuring effective tracking of marketing ROI.
  • Market Expansion: Lead the Go-To-Market strategy for the Varsity Tutors for Schools initiative, utilizing best practices in B2B marketing.
  • Collaboration: Work closely with sales teams to align marketing strategies with sales goals and develop impactful marketing assets.

Qualifications:

  • Advanced degree in Marketing, Business Administration, or a related field preferred.
  • At least 15 years of experience in B2B marketing leadership, with a proven track record of exceeding business objectives.
  • Demonstrated ability to create and execute successful marketing strategies that drive lead generation and revenue growth.
  • Strong leadership and communication skills, with a focus on team accountability and success.
  • Experience in the K-12 education sector is highly desirable.

Benefits:

  • Competitive salary and equity options.
  • Comprehensive healthcare plans.
  • 401k matching program.
  • Flexible paid time off.
  • Free learning membership for you and your household.

Varsity Tutors is committed to fostering a diverse and inclusive workplace and is proud to be an equal opportunity employer.