Digital Advertising Operations Director

6 days ago

Los Angeles, California, United States Sinclair Inc. Full time
About the Role

We are seeking a highly skilled and experienced Senior Manager, Digital Advertising Operations to join our team at Sinclair Inc. This is a critical role that will be responsible for managing the day-to-day requirements related to our digital ad operations, reporting, and yield optimization efforts with a team of specialists in ad platforms, revenue products, and trafficking operations.

Key Responsibilities
  • Traffic and report on digital campaigns, including scheduling, QA, delivery, fill, revenue reporting, and analysis to Sales, Ad Tech, and account teams.
  • Troubleshoot advertising delivery, including pacing, lack of delivery, or location of ad rendering.
  • Manage inventory, using both historic delivery data and current season deliverables to forecast expected Impression loads for the future.
  • Work directly with the Director of Tech Ops to ensure best outcomes and performance for overall platform, campaigns, and team members.
  • Successfully manage a team of digital operations traffickers, providing development guidance and coaching to retain, develop, and motivate team members.
  • Provide direction and problem-solving support, coaching the team to work thoughtfully, independently, and productively.
  • Train the team in techniques and strategies to ensure accurate results, consistent support, and a positive experience for our clients.
  • Promote consistent process improvement and set relevant policies for the team, collaborating with cross-functional leaders to surface areas of process improvement that will drive efficiency for the business.
  • Operate with a sense of urgency and purpose, tying team activities to overarching business goals and strategies.
  • Work cross-functionally with sales, product, and engineering leadership to support the creation of new ad products and product roadmap/strategy, execution.
  • Provide timely reporting and data insights to maximize business intelligence and capabilities.
Requirements
  • 5+ years of experience in managing, trafficking, and planning digital media.
  • Proficiency in basic HTML, data structures, JavaScript, HTTP Request, and Advanced MS and Excel (Power Pivots/VLOOKUP).
  • Deep knowledge of publisher-side ad serving (DFP/GAM) as well as SSAI.
  • Experience across all digital IAB ad formats, including Video (pre-roll/mid-roll) and Display.
  • Thorough knowledge of analytics platforms (GA360, Adobe Analytics, LookerStudio).
  • Ability to work independently and in a team environment, handling multiple tasks with shifting priorities.
  • Strong written and verbal communication skills, with the ability to communicate complex ideas clearly and concisely to audiences with varying levels of understanding.
  • Strong analytical mindset and process-oriented approach to help make all ad ops pieces fit in the larger puzzle across all networks and teams.
  • Ability to work within the constraints of tight deadlines.
  • Flexibility to be available or respond to communication after-hours as needed.
  • Strong presentation skills and the ability to craft and deliver a cohesive and compelling story.
  • Excellent quantitative analytical skills with knowledge of testing methodologies.

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