Marketing Analyst, Social Media Specialist

1 month ago

Washington, Washington, D.C., United States Sparks Group Full time
Job Title: Marketing Analyst, Social Media

Sparks Group is seeking a Marketing Analyst, Social Media to join our team. As a key member of our marketing team, you will be responsible for monitoring and tracking social media, print, broadcast, and online discussions and content across all platforms to assess conversations regarding our organization's products, services, and brand.

Key Responsibilities:

  • Monitoring and tracking social media, print, broadcast, and online discussions and content across all platforms to assess conversations regarding our organization's products, services, and brand.
  • Listening to industry conversations and mentions to track patterns, verbatims, sentiments, and drawing conclusions about the online presence and brand; focusing on conversations that would promote or provide customer service opportunities and insights.
  • Developing reports identifying data patterns, insights, and trends; communicating data findings to the Advisory Panel to inform online content development and responses to critical events.
  • Identifying, collecting, and prioritizing customer inquiries and complaints; collaborating with the Social Response Team to resolve critical conversations.
  • Escalating trending conversations and issues to management and ensuring proper protocols are met.
  • Work and interact with customers and employees in a fast-paced digital environment.
  • Compile and analyze qualitative and quantitative data, report results, and make recommendations based on the findings.
  • Utilize social media platforms (e.g., Facebook, Twitter, YouTube) to search, extract, and analyze content to identify opportunities to assist with crisis mitigation and brand protection.
  • Utilize various software programs (e.g., Digimind, Khoros, Google Analytics) to extract, compile, and analyze social media data sufficient to identify patterns and insights.

Requirements:

  • Bachelor's degree in a relevant field (journalism, business, communications, marketing, etc.) is required.
  • 3-5 years of professional experience.
  • Must have demonstrated experience with social media and the ability to use social media, print, broadcasting, online monitoring and engagement tools.
  • Should be conversant in social listening software.
  • Should be able to compile and analyze qualitative and quantitative data, report results, and make recommendations based on the findings.
  • Applicants must be a U.S. citizen and able to obtain a clearance.

About Sparks Group:

Sparks Group has been named to Inavero's Best of Staffing Lists for Client and Employee Satisfaction every year since 2012. Founded in 1970, Sparks Group is a full-service staffing and recruiting firm that understands the core values integral to your business. For nearly five decades we have taken a personalized approach to recruiting and staffing. We specialize in rapidly placing quality talent by cultivating relationships with commercial, federal and non-profit clients. We connect leading companies and nonprofits with exceptional IT, finance, creative and administrative talent - nationwide.

New job opportunities are listed daily – www.sparksgroupinc.com

This job is Hybrid Remote.

Pay Range: Hourly $26.00 to $30.00

We offer several comprehensive benefits package including health and life insurance, paid and unpaid time off, and retirement and savings plans to qualifying employees.

Download the Sparks Group mobile app from Apple App Store or Google Play.

Sparks Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, pregnancy, citizenship, family status, genetic information, disability, or protect veteran status.

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