Digital Media Director

1 week ago

Washington, Washington, D.C., United States Incubeta Full time
About Incubeta

We are a digital marketing consultancy with a focus on technology, data, and people. Our specialists build solutions that leverage the power of technology, the truth of data, and a spark of human creativity.

As Google's most experienced EMEA Sales Partner, we have overseen hundreds of deployments across the Google Marketing Platform. We address ad tech infrastructure, data management, integration, and media management, providing clients with relevant and up-to-date digital marketing services and consultancy.

Established in 2001, with 22 offices in 18 countries, we are part of the Incubeta group. A global partnership of leading digital technology, media, and creative specialists. Together, we are experts in end-to-end digital advertising services and media solutions.

Role Overview

The Paid Media Director (PMD) role will form part of the US Paid Media team, heading up a client delivery pod. Ultimately, the PMD is accountable for the work produced by their pod.

The PMD role is focused on three functional areas:

  • Management of an assigned client pod
  • Advisory capacity to clients
  • Media strategy lead for new and existing clients

This role includes (but isn't limited to) working closely with clients, client services, the paid media team, and other operational teams on cross-channel media strategies, optimization plans, measurement plans, reporting, and insights. The PMD will need to have a strong understanding of analyzing data and advise where campaign strategies can be improved.

The PMD will be responsible for managing a team, being solution-driven in achieving both team and client KPIs. They will be responsible for managing the profitability of their clients, as well as ensuring that their team works efficiently at a billable rate. They are also responsible for adequate resource planning, as well as the training and career development/performance management of each team member.

Attending client meetings will form part of this role, building strong relationships with clients and supporting the client services team with strategic input and campaign feedback.

Staying on top of relevant industry challenges, opportunities, and advancements will also be important in this role.

This role is hybrid in Santo Domingo, remote for Canada and some US locations.

About You

We are looking for a creative and organized individual who is passionate about working in performance marketing. The ideal candidate will have a strong work ethic, be a sophisticated communicator, and be loyal to the team and the company.

The successful candidate will have a minimum of 6+ years' experience within the digital industry, including 2+ years managing a team. They will have experience as a paid search manager for a minimum of 4 years and be well-versed in performance marketing, yielding results for clients' investments.

The candidate will also have experience working directly with clients and commercial teams, presenting and pitching for business with strong presentation skills. A clear understanding of digital commercial models and experience with website analytics tools is also required.

Preferred qualifications include certifications such as Campaign Manager 360, Display & Video 360, Google Tag Manager, and Meta Blueprint (Media Buying/Media Planning). Experience with Meta Marketing Partners, such as Smartly, Mediaocean, and ROI Hunter, is also a plus.

Responsibilities

The Paid Media Director will be responsible for leading the cross-channel strategy for a set of clients to deliver on client KPIs and help grow their business alongside our own. They will increase the revenue generated from existing clients through media performance and introduction of new products and services.

The PMD will direct resources to plan, set up, monitor, and optimize all paid media channels, including Paid Search, Paid Shopping, Paid Social, Display, and Video. They will ensure campaigns are built and optimized to a standard considered best in-market and accurately serve their target audience in the most cost-effective means possible.

The PMD will perform regular checks on quality, completeness, and performance of campaigns and suggest corrective measures where needed. They will guide and direct the campaign team to ensure the focus on critical areas and delivery of initiatives for expansion.

The PMD will evaluate data and identify changes in performance, highlighting underlying problems and opportunities for growth. They will assist the team with reporting discrepancies, tracking issues, and testing new features.

The PMD will ensure clients are provided with relevant, timely, and actionable insights that are valuable to the client's organization. They will attend meetings with clients online (and in-person if necessary), supported by the client services team, in order to translate business requirements and considerations of clients into actionable steps for the agency.

The PMD will work with Display and Social Directors to bring market-leading strategies and tactics to life. They will manage the profitability of assigned book of clients and create upsell opportunities with clients for tech and creative.

The PMD will represent the business in Sales pitches and be accountable for the leadership and mentorship of assigned pod, as well as being a leader to the paid media team as a whole.

  • Digital Media Director

    2 weeks ago

    Washington, Washington, D.C., United States LAWYERS' COMMITTEE FOR CIVIL RIGHTS UNDER LAW Full time

    About the RoleThe Lawyers' Committee for Civil Rights Under Law is seeking a highly skilled and experienced Director of Digital Media to lead the development and implementation of our digital strategy. This individual will be responsible for managing and enhancing our digital channels and platforms, including our website, social media, email campaigns, and...

  • Digital Media Director

    4 weeks ago

    Washington, Washington, D.C., United States Foundation for Defense of Democracies Full time

    Job Title: Digital Media DirectorFoundation for Defense of Democracies (FDD) is seeking a highly motivated and experienced communications professional to lead the organization's digital media team and drive FDD's multimedia strategy via impactful digital content.Key Responsibilities:Develop and implement efficient and effective digital strategies aligned...

  • Digital Marketing Director

    4 weeks ago

    Washington, Washington, D.C., United States Agentur LOOP New Media GmbH Full time

    Account DirectorAt Agentur LOOP New Media GmbH, we're seeking a seasoned Account Director to lead our social media campaigns and strategies for top consumer brands. As a key member of our US team, you'll be responsible for crafting and executing innovative social media activations that drive engagement and growth.Key ResponsibilitiesDevelop and implement...

  • Digital Media Director

    4 weeks ago

    Washington, Washington, D.C., United States Foundation for Defense of Democracies Full time

    Job Title: Digital Media DirectorFoundation for Defense of Democracies (FDD) is seeking a highly motivated and experienced Digital Media Director to lead the organization's digital media team and drive FDD's multimedia strategy via impactful digital content.Responsibilities:Develop and implement efficient and effective digital strategies aligned with FDD's...

  • Digital Marketing Director

    3 weeks ago

    Washington, Washington, D.C., United States Agentur LOOP New Media GmbH Full time

    {"h1": "Account Director", "h2": "Join us at Agentur LOOP New Media GmbH", "p": "We are seeking a highly skilled Account Director to lead our social media campaigns and strategies for top consumer brands. As a key member of our US team, you will be responsible for crafting and executing innovative social media activations and strategic plans that drive...

  • Digital Media Strategist

    4 days ago

    Washington, Washington, D.C., United States Lawyers' Committee for Civil Rights Under Law Full time

    Job Title: Director of Digital MediaJob Type: Full-TimeAccountable To: Vice President, CommunicationsThe Lawyers' Committee for Civil Rights Under Law seeks a highly skilled Digital Media Strategist to manage and enhance the organization's digital channels and platforms. This role will work closely with the VP of Communications to set the strategy, tone, and...

  • Director of Media Strategies

    4 days ago

    Washington, Washington, D.C., United States NRG Consulting Group Full time

    Job DescriptionWe are seeking a highly skilled Director of Media Strategies to spearhead our media efforts and amplify the visibility of our organization. The ideal candidate will have a strong background in media strategy, with at least 5 years of experience in a supervisory role.The Director of Media Strategies will be responsible for developing and...

  • Digital Media Buyer

    2 weeks ago

    Washington, Washington, D.C., United States Jump 450 Media Full time

    Unlock Your Potential as a Social Media Acquisition AssociateAt Jump 450 Media, we're on a mission to empower outstanding individuals to drive exceptional performance outcomes for our clients. As a Social Media Acquisition Associate, you'll play a critical role in developing and executing paid media strategies that meet client KPIs.Key...

  • Group Media Director

    2 weeks ago

    Washington, Washington, D.C., United States The Shipyard Full time

    {"title": "Group Media Director", "subtitle": "Lead Media Planning and Buying", "description": "We are seeking a highly experienced and motivated Group Media Director to join our team at The Shipyard. As a key member of our Connections team, you will be responsible for developing, executing, and monitoring media plans for our clients. You will work closely...

  • Digital Marketing Director

    1 week ago

    Washington, Washington, D.C., United States HHM Hotels Full time

    Opportunity: As the Director of Marketing and Digital for Larkspur Hotels, you will serve as a brand lead and steward for marketing efforts supporting Larkspur Landing Hotels' portfolio of Brands. This individual will spearhead the brands' marketing strategy, identity, creativity and messaging, as well as lead extended teams in deploying integrated marketing...

  • Digital Media Coordinator

    3 weeks ago

    Washington, Washington, D.C., United States American University - Washington, D.C Full time

    Job Title: Part-Time Digital Media CoordinatorDescriptionThe Digital Media Coordinator will be responsible for creating and managing social media strategy, as well as the social media channels, for the Women & Politics Institute and all WPI programs. This includes creating and implementing a comprehensive digital marketing, communications, and public...

  • Digital Media Coordinator

    1 month ago

    Washington, Washington, D.C., United States American University - Washington, D.C Full time

    Job Title: Part-Time Digital Media CoordinatorAbout the Role:The Digital Media Coordinator will be responsible for creating and managing social media strategy, as well as the social media channels, for the Women & Politics Institute and all WPI programs. This includes creating and implementing a comprehensive digital marketing, communications, and public...

  • Digital Marketing Director

    2 weeks ago

    Washington, Washington, D.C., United States Congo Brands Full time

    About Congo BrandsCongo Brands is a leading consumer product brand company that specializes in health and wellness products, including supplements, fitness snacks, hydration drinks, and energy drinks. With a strong presence in the e-commerce and retail markets, we are committed to delivering high-quality products that meet the evolving needs of our...

  • Digital Media Specialist

    4 days ago

    Washington, Washington, D.C., United States RH Strategic Full time

    Job OverviewRH Strategic is seeking a highly skilled Digital Media Specialist to join our team. As a key member of our digital marketing team, you will be responsible for creating and implementing effective social media strategies that drive business results.Key Responsibilities:Develop and execute social media campaigns across multiple platforms.Collaborate...

  • Social Media Strategist

    1 week ago

    Washington, Washington, D.C., United States National Democratic Institute for Intl. Affairs Full time

    About the RoleThe National Democratic Institute for Intl. Affairs is seeking a highly skilled Social Media Strategist to join our team. As a key member of our Digital Media team, you will be responsible for developing and implementing social media strategies that leverage the digital media capacity for NDI's overarching social media strategy and building...

  • Paid Media Director

    2 weeks ago

    Washington, Washington, D.C., United States Incubeta Full time

    About IncubetaWe are a digital marketing consultancy with a focus on technology, data, and people. Our specialists build solutions that leverage the power of technology, the truth of data, and a spark of human creativity. We help advertisers, agencies, and publishers get the most from digital for their business.Role OverviewThe Paid Media Director (PMD) role...

  • Digital Director, Edelman Global Advisory

    4 days ago

    Washington, Washington, D.C., United States Daniel J Edelman Holdings Full time

    Job Title: Digital Director, Edelman Global AdvisoryEdelman Global Advisory (EGA) is a specialty advisory firm within the Edelman network that owns the firm's government and public affairs and business advisory services. We have rebranded public affairs to advisory to better capture the evolution and future of this sector. Advisory services combine business...

  • SEO Director

    2 weeks ago

    Washington, Washington, D.C., United States Rehab Media Full time

    Job Title: SEO DirectorRehab Media is seeking a highly skilled SEO Director to lead our digital marketing efforts and drive organic traffic growth across our platforms.About the RoleAs the SEO Director, you will be responsible for developing and implementing a comprehensive content and SEO strategy that aligns with our mission to provide authoritative and...

  • Associate Director – International Digital Engagement

    1 month ago

    Washington, Washington, D.C., United States Campaign For Tobacco-Free Kids Full time

    Job Title: Associate Director – International Digital EngagementWe are seeking a highly skilled and experienced Associate Director to join our International Communications team. The successful candidate will be responsible for implementing our global tobacco control program's new social media strategy, setting up new social media channels, and...

  • Digital Advertising Specialist

    4 days ago

    Washington, Washington, D.C., United States Global Wave Digital Full time

    Job Title: Digital Advertising SpecialistWe are seeking a highly skilled Digital Advertising Specialist to join our team at Global Wave Digital. As a key member of our team, you will be responsible for executing digital advertising campaigns and providing technical support to our clients.Key Responsibilities:Manage digital advertising campaigns across...