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Vice President of Campaign Operations

2 months ago

Charleston, West Virginia, United States MagicLinks Full time

About MagicLinks
At MagicLinks, we recognize the enchanting power of social video. As pioneers in executing data-driven video influencer campaigns at scale, we unite our network of over 35,000 engaged and diverse creators with prominent brands to foster sustainable and meaningful engagement and growth. By leveraging our proprietary data-driven recommendation system, Match Intelligence, alongside our team's expertise, we aim to reshape the digital landscape through authentic and impactful video influencer marketing.

Our Commitment
As the first and only B Corp-certified social commerce enterprise and a proud member of 1% for the Planet, MagicLinks is dedicated to being a catalyst for positive change. We have been recognized among the top 20% of the annual Inc. 5000 list of the fastest-growing private companies in America and have earned accolades from the Los Angeles Business Journal as one of the Best Places to Work in LA. Our culture emphasizes hard work, agility, and enjoyment in our endeavors.

Role Overview
We are seeking a visionary and dynamic Vice President of Campaign Operations to lead our innovative team in transforming the Creator Economy. This role is ideal for individuals who excel in early-stage companies, possess a talent for converting ideas into impactful campaigns, and have a strong passion for creator strategy.

Key Responsibilities

  • Leadership and Team Development: Direct and cultivate high-performing teams, including the Campaign Operations team responsible for managing a diverse portfolio of brands and the Account Management team focused on strategic growth and quality of key client relationships.
  • Client Engagement: Gain a comprehensive understanding of our clients' businesses and target demographics. Collaborate closely with partner teams to design and implement integrated multi-platform campaigns that yield significant results.
  • Performance Oversight: Ensure campaign performance and continuous enhancement, maintaining high-quality output across all deliverables while adhering to timelines and budget constraints throughout the program lifecycle.
  • Process Improvement: Oversee and refine best-in-class tools and processes for creator identification, contract negotiation, FTC compliance, content strategy, measurement, and ROI analysis.
  • Strategic Counsel: Provide clients with expert advice on optimal influencer and creator content strategies, utilizing data to craft compelling narratives that create new opportunities.
  • Cross-Functional Collaboration: Maintain strong communication with Sales, Marketing, Product, and Creator Growth teams to ensure an exceptional experience for both Brands and Creators.
  • Strategic Contribution: Actively participate in company strategy discussions regarding the future of social commerce, digital media, and technology, representing a creator-first perspective in executive decision-making.

Qualifications

  • 5+ years of experience in the creator economy from brand, platform, or agency perspectives.
  • 7+ years in a leadership capacity within a high-performing team, demonstrating the ability to develop and nurture talent.
  • Proven experience in managing campaign performance and engaging directly with creators.
  • Track record of driving operational excellence through customer-oriented KPIs.
  • Experience in early-stage companies.
  • A growth-oriented mindset with a focus on team building, account growth, and prospect acquisition.
  • Ability to leverage data and insights to identify opportunities and contribute to business strategy.
  • Exceptional customer service and communication skills, both written and verbal.
  • Strong cultural competency with an understanding of diversity, equity, and inclusion (DE&I).
  • Experience collaborating with product teams to enhance operational processes and software development.

Preferred Qualifications

  • Experience managing a P&L.
  • 3+ years in affiliate marketing.
  • Extensive experience in agency or client-based sponsorship account management.

Compensation and Benefits
We offer a competitive salary range of $170K-$210K, along with bonuses and equity options. Our comprehensive healthcare package is available for all full-time employees, alongside a 401K plan with company matching, a monthly wellness perk, unlimited PTO, and fully paid parental leave. We also provide opportunities for professional development and growth within the organization.

Diversity Commitment
MagicLinks is committed to fostering diversity, equity, and inclusion in our workplace and the broader community. We believe that diverse perspectives enhance our operations and growth. Our approach to diversity encompasses ensuring representation, inclusion, and equitable opportunities for all individuals.