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Director of Patient Marketing

2 months ago

Princeton, New Jersey, United States Ascendis Pharma Full time
Job Title: Director of Patient Marketing

At Ascendis Pharma, we are committed to making a meaningful difference in patients' lives. We strive to make business decisions that prioritize patient needs and work tirelessly to realize the benefits of our products for our patients.

We are driven by patients, science, and data. Our team is dedicated to being curious and diligent in innovating, developing, and improving products and processes. We are passionate about realizing our shared vision and goals, and we trust each other's strengths to overcome challenges.

The Director of Patient Marketing will play a critical role in driving the success of the Endocrinology Portfolio in the U.S. with a focus on developing and implementing the US marketing strategy to support individuals with and caregivers of people with rare endocrine conditions.

Key Responsibilities:
  • Develop effective strategy and tactics for patients to enhance disease education and product understanding.
  • Collaborate with internal team and external partners, including patient advocacy partners, to successfully identify opportunities to enhance communication and understanding.
  • Partner with relevant colleagues in the development of market research and analytical projects.
  • Cultivate and leverage strong external relationships, such as opinion leaders, key customers, and professional organizations.
  • Collaborate with patient services to develop appropriate support solutions.
  • Establish critical commercial objectives and utilize metrics to drive decision-making and measure success of marketing initiatives.
  • Develop and maintain strong relationships with Medical, Regulatory, Legal to support goals.
  • Effectively partner with all key stakeholders, such as Sales, Patient Services, Commercial Analytics & Operations, to ensure successful execution of brand plans.
  • Set a positive example for others, demonstrating the Ascendis Pharma values.
Requirements:
  • 10+ years biotech/pharmaceutical industry in commercial roles required (e.g. Marketing, Sales, New Product Development).
  • Direct patient marketing experience strongly preferred.
  • Demonstrated success in the development of patient marketing programs, including patient ambassador/mentor programs and management of multiple agencies.
  • Demonstrated ability to exhibit passion and empathy to build meaningful experiences with patients.
  • Demonstrated ability to operate in a nimble entrepreneurial environment preferred.
  • Emerging life sciences/start-up experience preferred.
  • Proven ability to be action-oriented, self-motivated, with a track record of being an enthusiastic and effective team player.
  • Professionalism and high integrity, with the ability to lead by example.
  • Knowledge of current legal, regulatory, and compliance climate.
  • Demonstrated excellence in project management and managing multiple priorities.
  • Bachelor's degree required, MBA or other advanced degree preferred.
  • Ability to travel up to 20%.