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Senior Manager, Marketing Analytics and Strategy

2 months ago

Minneapolis, Minnesota, United States AbbVie Full time
About the Role

We are seeking a highly skilled Senior Manager to join our Marketing Analytics and Business Insights (MABI) function at AbbVie. As a key member of our team, you will be responsible for providing strategic leadership and analytical expertise to support the development of business plans and strategies.

Key Responsibilities
  • Provide analytic leadership and integrate marketing and sales information to strengthen the Brand and Sales teams' understanding of marketplace performance and opportunities.
  • Partner with Brand and Sales Leadership to align Marketing strategies and key priorities to marketing and sales force execution.
  • Lead Media Mix Modeling efforts to develop fact-based promotional investment strategies that increase the return on promotional investments.
  • Meaningfully communicate insights and information to a broad group of stakeholders through exceptional oral and written communication.
  • Identify and recommend key business issues to be addressed by analytics; recommend appropriate technique and analytical approach to meet business objectives; integrate all available information specific to the issue.
  • Conduct national and sub-national analysis and integrate findings with multiple stakeholders.
  • Supervise external analytic suppliers to ensure timely and high-quality project execution.
  • Demonstrate proficiency with secondary data sources and integrate therapeutic area knowledge into analytic interpretations and recommendations.
  • Effectively communicate results of complex analytical models and influence action to improve brand performance.
  • Leverage/build innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability).
  • Partner with internal colleagues to elevate the use of analytic modeling methods to further optimize Sales and Marketing execution.
Qualifications
  • Bachelor's Degree required.
  • 4+ years of relevant experience in quantitative analysis of sales and marketing information and the use of this information in the development of business plans and strategies.
  • Strong leadership skills and a proven ability to work closely and effectively with all corporate functions and senior management.
  • Demonstrates strong project management skills and ability to multi-task.
  • Must exhibit proficiency commensurate with grade in the following competencies: anticipate future needs, build collaborative partnerships, design and implement innovative solutions, demystify complex information, communicate insights and solutions, and coach for greater team effectiveness.
  • Command of the following software programs (PowerPoint, Excel, Access).
Preferred Requirements
  • Masters Degree preferred in Pharmaceutical Sciences, Business Administration, Chemistry, Biology, Engineering Economics, Statistics, Marketing, or in a closely related field of study with a concentration in marketing/sales/quantitative analysis.
  • Previous Pharmaceutical experience.
  • SQL/Dataiku.