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Strategic Marketing Leader

2 months ago

Peachtree Corners, Georgia, United States Alogent Full time
Job Overview

Salary: Competitive

Alogent stands at the forefront of delivering item processing, document management, and digital banking solutions tailored for credit unions and banks. With over 25 years of expertise, we have established a reputation for providing technology, support, and insights that address the evolving challenges faced by financial institutions. Our collaborative approach has fostered enduring partnerships, enabling us to adapt as our clients' business needs transform. Alogent is committed to advancing through the development of specialized technologies and services that leverage imaging and automation to deliver measurable outcomes. Our aspiration is to be the leading financial technology partner for institutions globally.

We are in search of a proactive and adaptable Marketing Manager with a solid background in marketing operations. This role is crucial for enhancing marketing workflows, overseeing marketing technology systems, and facilitating diverse marketing initiatives. The successful candidate will possess a combination of analytical acumen, creative vision, and a commitment to achieving marketing excellence.

This position requires a hybrid work model (2-3 days in the office).

Key Responsibilities:

  • Oversee and enhance the marketing technology ecosystem, including platforms such as Salesforce and HubSpot.
  • Design, implement, and sustain marketing workflows and tracking systems to monitor lead generation and performance across multiple channels, analyze critical metrics, and deliver actionable insights to boost marketing effectiveness.
  • Collaborate with various teams to refine lead tracking processes, enhance data integrity and reporting, and promote operational efficiency.
  • Stay informed about industry trends and best practices in marketing operations, providing recommendations to elevate our marketing capabilities.
  • Assist in the creation of marketing materials, presentations, and sales support tools for various channels, including websites, blogs, social media, email campaigns, whitepapers, and case studies.
  • Contribute to the execution of marketing strategies, including product launches, events, and lead generation efforts.
  • Conduct research to identify relevant topics, industry trends, and competitive insights to guide content development.

The above responsibilities are intended to provide a general overview of the role and should not be interpreted as an exhaustive list of duties.

Qualifications:

  • Bachelor’s degree in Marketing, Communications, or a related discipline.
  • 5-7 years of experience in marketing strategy and operations, including 1-3 years in a leadership role.
  • Proficiency in marketing automation tools (e.g., HubSpot, Marketo, Pardot), CRM systems (e.g., Salesforce), and web analytics platforms (e.g., Google Analytics).
  • Experience in enterprise capture software, banking technology, financial services, or fintech is highly desirable.
  • Strong project management abilities, capable of juggling multiple tasks and stakeholders effectively.
  • Analytical mindset with the capacity to interpret data, derive insights, and make informed decisions.
  • Excellent writing and editing skills, adept at tailoring content for diverse audiences and platforms.
  • Creative problem-solving skills with a meticulous attention to detail.
  • Strong communication and interpersonal skills, with the ability to work collaboratively across teams.

Benefits:

  • Comprehensive benefits package including medical, dental, vision, life insurance, and disability coverage.
  • Robust 401(k) plan with company matching.
  • Generous paid time off (PTO) and holiday schedule.
  • Paid voluntary time off (VTO) days.
  • Wellness initiatives and programs.
  • Monthly educational opportunities for staff development.
  • A knowledgeable and dynamic team environment.
  • A diverse and inclusive workplace culture.

Alogent is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, or any other characteristic protected by federal, state, or local laws.