Marketing Director
4 days ago
At TAPPI, we are seeking a highly skilled Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing marketing strategies to promote our membership, conferences, publications, and TAPPISAFE.
About the Job:
The Marketing Manager will work closely with our marketing leads to execute marketing, promotion, and advertising activities. This position will utilize your expertise and experience to enhance and increase the effectiveness of campaigns and improve the member/attendee experience.
Key Responsibilities:
- Lead cross-functional teams to organize, execute, and deliver marketing and promotions for multiple product lines.
- Develop strategies and identify effective tactics for multi-faceted marketing campaigns.
- Project manage marketing leads and weekly review of marketing plan execution for multiple product lines.
- Track and optimize online marketing programs designed to promote events, acquire members, and customers via Paid Search Marketing, Natural Search Optimization, Affiliate Marketing, Non-Financial Agreements, and Online Display Advertising.
- Oversee the marketing analytics, analyze results, and make recommendations to improve the effectiveness of all online marketing campaigns.
Requirements:
- Excellent writing and editing skills.
- Strong project management skills.
- Deadline and detail-oriented.
- Bachelor's degree or equal professional experience.
- Project management or account management experience.
- Knowledge of digital marketing including Google, Facebook, LinkedIn, and other social platform marketing.
- Copywriting and copy editing experience.
What We Offer:
- Competitive pay, based on experience.
- Exceptional company culture – we work hard but have fun too.
- Medical, dental, and vision insurance.
- Generous vacation policy.
- Training opportunities and ability to work with different groups/teams to expand your skillset.
About TAPPI:
TAPPI is the leading association for the worldwide pulp, paper, packaging, tissue, and converting industries. We provide management training and networking to the industry's leaders. For more information, visit our website.
TAPPI is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
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