Marketing Technology Specialist
2 weeks ago
Job Type:
Full-time
Position Overview:
This position is focused on the administration and enhancement of marketing technology systems, including customer relationship management (CRM) platforms, marketing automation solutions, and analytical tools, aimed at bolstering marketing efforts and fostering organizational growth.
Key Responsibilities:
- Perform data analysis to derive insights regarding marketing performance, consumer behavior, and campaign success, utilizing tools such as Google Analytics, Adobe Analytics, and SQL databases.
- Create and sustain marketing dashboards and reports to monitor essential performance indicators (KPIs) and convey findings to stakeholders, pinpointing trends, opportunities, and areas for enhancement.
- Assist in the deployment and integration of new marketing technology solutions, collaborating with cross-departmental teams to ensure alignment with business goals and requirements.
- Offer support and training to marketing teams on the utilization of marketing technology platforms and tools, including best practices, troubleshooting, and optimization strategies.
- Work with stakeholders to establish and implement data-driven marketing strategies, encompassing audience segmentation, targeting, and personalization, to improve customer engagement and drive conversions.
- Stay informed on industry trends and best practices in marketing technology and analytics, providing suggestions for innovation and enhancements to improve marketing effectiveness and efficiency.
- Conduct A/B testing and experiments to refine marketing campaigns and strategies, iterating based on data-driven insights and learnings.
- Manage marketing data and databases, ensuring data integrity, compliance with privacy regulations, and alignment with regulatory standards.
- Support special projects and ad-hoc analyses as required, delivering actionable insights and recommendations to guide decision-making and stimulate business growth.
- Perform additional duties as assigned.
Required Skills and Qualifications:
- Exceptional interpersonal and negotiation abilities.
- Strong organizational skills and meticulous attention to detail.
- Proficient in Microsoft Office applications and comfortable with digital communication technologies.
- Ability to manage multiple initiatives effectively.
- Expertise in CRM systems (e.g., Salesforce), marketing automation platforms (e.g., Marketo, Eloqua), and analytical tools (e.g., Google Analytics, Adobe Analytics).
- Robust analytical skills with experience in data analysis, visualization, and interpretation, utilizing tools such as Excel, SQL, Tableau, or Power BI.
Education and Experience:
- A minimum of five years of experience in marketing analytics, martech management, or related fields, with a solid understanding of marketing technology and data analysis methodologies.
- A minimum of a bachelor's degree or certification in marketing, business administration, statistics, computer science, or a related discipline; or over five years of relevant experience.
Physical Requirements:
Extended periods of sitting at a desk and working on a computer. Must be able to lift up to 5 pounds occasionally.
Salary Range:
$81,000 to $101,000
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