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Marketing Specialist
2 months ago
Position Overview:
The Marketing Coordinator plays a vital role in assisting the Marketing team with various initiatives, including advertising, promotional strategies, events, market analysis, budget oversight, and other marketing efforts.
Key Responsibilities:
- Conduct thorough research to evaluate the competitive environment, market dynamics, and consumer behavior.
- Compile reports by gathering, summarizing, and interpreting pertinent data.
- Manage calendars, organize promotional presentations, and communicate campaign goals and timelines to the team.
- Plan and oversee trade shows, conferences, events, and meetings.
- Maintain an updated inventory and directory of sales and marketing materials, ensuring accuracy and relevance.
- Develop content and layout for various communications, including newsletters, websites, emails, brochures, advertisements, and social media.
- Assist in creating targeted marketing promotions aligned with strategic objectives.
- Collaborate with graphic designers and content creators to coordinate the production and updates of materials such as brochures.
- Utilize administrative systems to manage the organization's website, email marketing, and databases.
- Perform additional duties as assigned.
Required Skills and Qualifications:
- Exceptional interpersonal and negotiation abilities.
- Strong organizational skills with meticulous attention to detail.
- Proficient in Microsoft Office applications and comfortable with digital communication technologies.
- Ability to manage multiple tasks and deadlines in a fast-paced environment.
- Familiarity with Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides).
Education and Experience:
Minimum of three years of experience in marketing, communications, or related fields, with a foundational understanding of marketing principles and strategies. A bachelor's degree or certification in marketing, communications, business administration, or a related field is preferred; or equivalent experience exceeding three years.
Physical Requirements:
Ability to sit for extended periods while working at a computer. Must be capable of lifting up to 20 pounds occasionally.
Salary Range: $52,000 to $65,000
