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Marketing Specialist
2 months ago
Job Type:
Full-time
Position Overview:
This position plays a crucial role in assisting the Marketing department with various functions including advertising, promotional strategies, events, market analysis, budget oversight, and other marketing efforts.
Key Responsibilities:
- Conduct comprehensive research to evaluate the competitive environment, market dynamics, and consumer preferences.
- Compile reports by gathering, summarizing, and interpreting pertinent data.
- Manage schedules, organize promotional materials, and relay campaign goals and timelines to the team.
- Coordinate and oversee trade shows, conferences, events, and meetings.
- Maintain an updated inventory and catalog of marketing and sales resources, ensuring accuracy and relevance while coordinating updates and new material development as necessary.
- Develop content and layout for various communications, including newsletters, websites, emails, brochures, advertisements, and social media.
- Support the creation of targeted marketing initiatives aimed at achieving strategic objectives.
- Collaborate with graphic designers and content creators to facilitate the production and updates of materials such as brochures.
- Utilize administrative functions of systems to manage the organization's website, email marketing, and databases.
- Perform additional tasks as assigned.
Required Skills and Qualifications:
- Exceptional interpersonal and negotiation abilities.
- Strong organizational skills with a keen attention to detail.
- Proficient in Microsoft Office applications and comfortable with digital communication technologies.
- Ability to manage multiple tasks and deadlines in a fast-paced environment.
- Familiarity with Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides).
Education and Experience:
- A minimum of three years' experience in marketing, communications, or related fields, with a foundational understanding of marketing principles and strategies.
- A bachelor's degree or certification in marketing, communications, business administration, or a related discipline; or over three years of relevant experience.
Physical Requirements:
Prolonged periods of sitting at a desk and working on a computer. Must be able to lift up to 20 pounds as needed.
Salary Range:
$52,000 to $65,000