Manager of Marketing Technology
2 weeks ago
About Us
At Splashtop, we are pioneers in secure remote access and support solutions, redefining how organizations connect and collaborate in today's digital landscape. Our innovative offerings cater to a diverse clientele, from large enterprises and educational institutions to small businesses and individual users, ensuring a seamless and secure experience.
With our headquarters located in San Jose, California, and a global footprint that includes major cities like Hangzhou, Tokyo, Taipei, Singapore, and Amsterdam, we are committed to leading the charge in remote connectivity. Our dedicated team of approximately 350 professionals serves over 200,000 corporate clients worldwide, consistently delivering exceptional service.
We pride ourselves on our commitment to excellence, as evidenced by our impressive Net Promoter Score of +93 and the trust placed in us by 85% of Fortune 500 companies. Recently achieving a valuation of $1 billion, we owe our success to the 30+ million satisfied users who rely on our solutions.
Joining Splashtop means becoming part of a vibrant organization that values your contributions and empowers you to make a significant impact. We foster a culture of transparency, collaboration, and continuous improvement, where every employee plays a vital role in our collective success.
Role Overview
The Marketing Operations Lead will take charge of managing our marketing technology ecosystem, enhancing processes, and ensuring the effective execution of marketing initiatives. This position demands a thorough understanding of HubSpot, robust analytical capabilities, and the ability to collaborate across various teams to enhance marketing performance.
Key Responsibilities
- HubSpot Oversight: Manage the configuration, administration, and optimization of HubSpot, focusing on workflows, lead scoring, form enrichment, email marketing, and reporting.
- Technology Optimization: Assess and implement marketing technologies to boost operational efficiency and campaign success, ensuring seamless integration with CRM and other systems.
- Campaign Management: Collaborate with the marketing team to strategize, execute, and evaluate marketing campaigns, ensuring precise tracking, reporting, and performance analysis.
- Data Governance: Uphold data integrity within marketing systems, overseeing data hygiene, segmentation, and enrichment processes to guarantee high-quality data for marketing efforts.
- Process Enhancement: Identify and implement opportunities for process improvements and automation within the marketing operations framework, establishing best practices to enhance efficiency and scalability.
- Performance Analytics: Create and maintain dashboards and reports to monitor key marketing metrics, providing insights and recommendations based on data analysis to inform marketing strategy.
- Cross-Functional Collaboration: Work alongside various teams, including Sales, IT, and Product, to ensure marketing operations align with broader business objectives.
- Training and Development: Offer training and support to marketing team members on HubSpot and other marketing technologies, ensuring they are equipped with the necessary knowledge and tools.
Candidate Profile
- Experience: A minimum of 5 years in leading marketing operations, with a strong emphasis on HubSpot management and optimization, preferably in the B2B SaaS or technology sector.
- Technical Proficiency: Expertise in HubSpot, CRM systems (e.g., Salesforce), marketing automation, and analytics tools, with a solid understanding of the marketing technology stack and integrations.
- Analytical Expertise: Strong analytical and problem-solving skills, with the ability to interpret data, identify trends, and provide actionable insights.
- Project Management Skills: Exceptional project management abilities, capable of handling multiple projects simultaneously with attention to detail and organization.
- Communication Skills: Outstanding verbal and written communication skills, with the capacity to convey technical concepts to non-technical stakeholders effectively.
- Team Collaboration: A proactive and collaborative mindset, with the ability to work effectively with cross-functional teams and manage relationships with internal and external stakeholders.
- Educational Background: A Bachelor's degree in Marketing, Business, or a related field; an advanced degree or relevant certifications (e.g., HubSpot certification) is advantageous.
What We Offer
- A dynamic and supportive work environment
- A competitive salary and performance-based incentives
- Continuous learning opportunities for professional growth and development
- A fast-paced atmosphere where we celebrate achievements and enjoy our work
- A diverse team of dedicated and passionate individuals from around the world
At Splashtop, we believe that a hybrid work environment enhances collaboration, drives innovation, and fosters connection. Employees are expected to work from the office 2 to 3 days a week.
We are proud to be an equal opportunity employer, committed to creating an inclusive workplace that celebrates diversity. We value the unique skills and experiences of individuals from all backgrounds and identities, and we encourage applications from underrepresented groups. At Splashtop, we believe that diversity fuels innovation, and we strive to cultivate an environment where everyone feels welcomed, respected, and valued.
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