Digital Marketing Specialist

2 days ago

Austin, Texas, United States Direct Digital Holdings, Inc. Full time
About Direct Digital Holdings, Inc.

Direct Digital Holdings, Inc. is a leading advertising and marketing technology platform that delivers marketing solutions through its two brands in the Digital Advertising and AdTech industry: Colossus SSP and Orange 142. As a trailblazer in the industry, we take pride in helping brands, middle market companies, Fortune 500, and agencies achieve successful marketing results that drive return on investment and strategic growth objectives.

The Opportunity

We are seeking a skilled Account Manager to join our team at Orange 142. This role will bridge the gap between our clients and internal teams, ensuring seamless campaign execution and client satisfaction. The ideal candidate will be passionate about exceeding client expectations, thrive in a fast-paced environment, and share our enthusiasm for delivering impactful campaigns.

Responsibilities
  • Oversee the execution of assigned campaigns across 30+ clients, managing budgets, timelines, and communication.
  • Act as the primary point of contact for clients, building trust and keeping them informed through clear and concise communication.
  • Facilitate smooth campaign launches, onboarding clients, reviewing materials, and collaborating with internal teams like ad ops and copywriters.
  • Utilize project management tools to ensure on-time delivery, track deadlines, and proactively address potential challenges.
  • Monitor campaign performance, analyze data, and implement bi-weekly adjustments to optimize results.
  • Proactively find opportunities to generate additional revenue by identifying upsell potential and presenting to sales managers.
  • Conduct mid-campaign audits to provide insightful reports and recommendations to the sales team.
  • Generate insightful reports and presentations, presenting key findings to clients and internal teams.
  • Maintain 85% yearly client retention and renewal rate.
  • Stay up to date on the latest digital marketing trends and technologies.
Qualifications
  • A bachelor's degree from an accredited four-year college or university in Marketing, Advertising, or another related field is preferred.
  • A minimum of two (2) years of agency experience, preferably in digital marketing, is required.
  • Proven track record of successfully managing multiple client accounts simultaneously.
  • Excellent communication and interpersonal skills, with a passion for building strong relationships.
  • Data-driven problem solver with the ability to analyze and interpret campaign performance data.
  • Proactive and organized, with a meticulous eye for detail and a can-do attitude.
  • Proficiency in project management tools (Asana, Basecamp, etc.) and Google Suite is required.
  • Experience with digital advertising platforms (Google Ads, Facebook Ads, etc.) is preferred.
  • Strong writing and storytelling skills.
Compensation

Base salary plus annual bonus and benefits.

Benefits

We place a high value on work-life balance and offer a hybrid work environment as well as flexible PTO. We also care about your health and well-being, and strive to deliver above market health, vision, dental, short- and long-term disability, and life insurance benefits at no cost to our employees. We encourage you to take initiative in your health through gym membership reimbursements and incentive wellness programs. Furthermore, we want to help you financially plan for your future by offering a 401(k) plan with a match, free financial coaching/counseling and student loan assistance and tuition reimbursement.

Equal Employment Opportunity

Direct Digital Holdings, Inc. is an equal opportunity organization. We recruit, employ, train, compensate, and promote without regard to race, religion, color, national origin, age, gender, sexual orientation, gender identity, marital status, disability, protected veteran status, or any other basis protected by applicable federal, state or local law.

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