Digital Marketing Strategist

6 days ago

Austin, Texas, United States Affiliated Engineers, Inc Full time
Digital Marketing Manager

Affiliated Engineers, Inc. (AEI) is a leading consulting engineering firm seeking a Digital Marketing Manager to join our team in Austin, TX. As a key member of our marketing team, you will be responsible for developing and executing comprehensive digital marketing strategies to drive business growth and achieve organizational objectives.

Key Responsibilities:
  • Develop and implement digital marketing strategies to drive business growth and achieve organizational objectives.
  • Lead the optimization of our website to ensure it adheres to branding standards and guidelines while maximizing user experience and conversion rates.
  • Oversee all aspects of SEO/SEM initiatives, including keyword research, on-page optimization, and performance monitoring to improve search engine rankings and visibility.
  • Manage marketing automation platforms to streamline processes, nurture leads, and deliver personalized content to target audiences.
  • Collaborate with marketing communications specialists and content writers to develop and implement social media initiatives, crafting compelling content and orchestrating campaigns.
  • Generate detailed digital marketing performance reports and dashboards, providing actionable insights and recommendations to key stakeholders.
  • Collaborate with the Director of Marketing and cross-functional teams to align digital marketing strategies with overall business objectives and priorities.
Requirements:
  • Bachelor's degree in marketing, business, or related field required.
  • Minimum of 10 years of progressive experience in digital marketing demonstrating increasing levels of responsibility and leadership.
  • 3+ years' experience in business-to-business marketing required.
  • 3+ years of experience in the engineering, architecture, construction, or related industry firm with a solid understanding of industry-specific marketing challenges and opportunities, preferred.
What We Offer:
  • A comprehensive benefits package (health, dental, vision) and a year-end bonus based on company profits, individual contributions, and performance.
  • The opportunity to work on cutting-edge, state-of-the-art projects and collaborate with a talented team of professionals.
  • A flexible and collaborative work environment that encourages professional development and growth.

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