Digital Marketing Director

2 weeks ago

Austin, Texas, United States Vista Equity Partners Full time
Job Summary

Vista Equity Partners is seeking an experienced Associate Director to join our Marketing Communications team as a marketing leader in brand-owned digital properties.

Key Responsibilities
  • Develop and execute a strategic vision to optimize and scale our team's website and capabilities, supporting the Firm's reputation and business objectives.
  • Drive channel strategy, enhance the user experience with data-driven approaches, provide thought leadership to stakeholders, and deliver measurable results for continuous site improvement and discoverability.
  • Oversee the planning, execution, and optimization of the Firm's website, maximizing its reach and utility by all stakeholders.
  • Develop plans and set priorities to ensure timely and accurate representation of the Firm while maintaining consistent search-engine visibility.
  • Efficiently run and maintain the Firm web property, establishing integrated workflows and processes that yield productivity of all operating resources, tools, and platforms.
  • Define and track key performance indicators (KPIs) to measure the effectiveness of website strategy and UX, analyze data to identify trends and insights, and adjust strategies and content as needed.
  • Ensure website activities are fully integrated with broader marketing team initiatives, working closely with internal stakeholders and external agency partners to drive projects and manage expectations.
  • Develop and manage all related spend, ensuring efficient allocation of resources and optimal ROI.
  • Oversee creation and integration of relevant and timely content across the website, in partnership with Marketing or business stakeholders.
  • Stay up to date with industry and competitors and the latest in digital marketing trends, tools, and technologies to incorporate innovative approaches into plans.
Requirements
  • Bachelor's Degree required.
  • 8-12+ years of experience in digital marketing, specifically in SEO strategy and website media.
  • Experienced in developing SEO and website strategies that successfully lead to traffic generation, improved user experience, and conversion rates, turning visitors into leads.
  • Strong understanding of website tech platforms, analytics tools, and data-driven decision-making.
  • Excellent written and verbal communication skills.
  • Skilled project manager with the ability to work effectively under deadlines and manage multiple projects simultaneously.
  • Proven ability to synthesize complex topics and work in a fast-paced and dynamic environment.
  • Established track record of achieving objectives requiring a high level of cooperation from cross-functional partners, including Legal and Compliance.
  • Preferred candidates have experience in management of direct reports and with marketing to B2B audiences in financial services.
About Vista Equity Partners

Vista is a leading global investment firm that invests exclusively in enterprise software, data, and technology-enabled organizations across private equity, credit, public equity, and permanent capital strategies.

The firm brings an approach that prioritizes creating enduring market value for the benefit of its global ecosystem of investors, companies, customers, and employees.

Vista's investments are anchored by a sizable long-term capital base, experience in structuring technology-oriented transactions, and proven, flexible management techniques that drive sustainable growth.

Vista believes the transformative power of technology is the key to an even better future - a healthier planet, a smarter economy, a diverse and inclusive community, and a broader path to prosperity.

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