Digital Marketing Specialist
4 weeks ago
Tri Pointe Homes Austin is seeking an experienced Digital Marketing Specialist to join our talented group. As a key member of our marketing team, you will be responsible for implementing division/brand online campaigns, working with multiple digital platforms to increase brand awareness, attract and convert new leads, and engage current homebuyers through marketing communications.
Key Responsibilities:- Collaborate with the Director of Marketing, home office marketing team, advertising agencies, and third-party vendors to create and manage email campaigns, landing pages, website, and digital content, paid search, display, video, and social media advertising.
- Analyze the performance of online marketing programs, make recommendations, and take action to optimize results.
- Manage project risks, issues/problems, and activity progress to ensure project goals are achieved.
- Interact collaboratively with other internal home-building departments to gather input and materials to create digital assets, website, and email content.
- Work within all online budgets, review budget reports and trends with management, and adjust plans accordingly.
- Bachelor's degree in Marketing or equivalent business experience.
- Minimum of 3 years of demonstrable expertise in digital marketing and demand generation role.
- Experience in Real Estate or equivalent B2C marketing work experience is highly preferred.
- Proficient with marketing automation tools such as Marketo, HubSpot, Pardot, CRM tools such as Salesforce, Microsoft Dynamics, website CMS such as WordPress, a basic understanding of HTML, XML, and a general understanding of Google Analytics.
- Skilled in Adobe Creative Suite for graphics maintenance and other relevant tools.
- Strong grammatical and creative writing skills, ability to review and proof copy for marketing text for the web, email, and social.
- Up to date on the latest trends and technologies in digital marketing.
- Advanced knowledge of Microsoft Suites.
- Solid organization skills and a results-oriented, collaborative work style.
- Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
- Self-motivated, highly driven, and fast learner.
At Tri Pointe Homes, we are intentional about fostering an environment where you, and all individuals, are encouraged to be their authentic selves. We believe our company's strength relies on the diversity of the team and the unique, innovative ideas everyone contributes.
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