Marketing Coordinator

2 weeks ago


Northridge, California, United States Gold's Gym - SoCal Full time
Marketing Coordinator Job Description

Golds Gym - SoCal is seeking a highly skilled Marketing Coordinator to develop and implement marketing campaigns that drive brand awareness and generate leads.

Key Responsibilities:
  • Plan and execute traditional and digital marketing initiatives, including SEO/SEM, email, social media, and advertising campaigns.
  • Identify trends and insights, optimizing campaign performance based on data-driven analyses.
  • Brainstorm and implement creative growth strategies to enhance brand visibility.
  • Collaborate with internal teams to create compelling landing pages and optimize user experience.
  • Develop and execute experiments and conversion tests to ensure marketing success.
  • Oversee day-to-day digital marketing and communication campaigns.
  • Create and execute robust content strategies for digital workflows, email communications, online content, and social network platforms.
  • Ensure SEO optimization across all website content and location pages.
  • Collaborate with internal teams and external brands to identify key product stories and campaigns.
  • Manage the budget allocated to digital marketing and evaluate competitors to optimize strategies.
  • Perform detailed performance reviews and analyze channel sales in relation to marketing initiatives.
Requirements:
  • Minimum of 2-5 years of experience in a Digital Marketing position with proven results.
  • Highly creative with a track record of engaging target audiences.
  • Ability to thrive in a fast-paced work environment with multiple priorities.
  • Experience with A/B and multivariate testing, CRM strategies, and lead management.
  • Expert proficiency in Google AdWords, Google Analytics, and Microsoft Excel.
  • Knowledge of email best practices, social media content strategy, and Adobe Creative Suite.
  • Strong working knowledge of web technology, marketing analytics, and mobile tools.
  • Proficiency in HTML, CSS, Flash, PHP, ColdFusion, and mobile-responsive design.
  • Experience with HubSpot for designing and implementing email campaigns.
  • Positive attitude, team player, and ability to work independently.
  • Proficient with Microsoft Office (Word, Excel, PowerPoint).
Benefits:
  • Work in a fun environment with great people.
  • Free gym memberships and discounts.
  • Comprehensive benefits package includes 401k, medical, vision, and dental.
  • Opportunities for career growth within the company.

Golds Gym - SoCal is an equal opportunity employer, fostering a diverse and inclusive workplace. We promote a healthy lifestyle and welcome you to become a valuable part of our team.



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