Digital Media Strategist

2 weeks ago


Bowling Green, Kentucky, United States Fruit of the Loom Full time
Digital Media Manager Job Description

At Fruit of the Loom, we're seeking a highly skilled Digital Media Manager to join our team. As a key member of our digital marketing team, you'll play a critical role in defining and implementing our digital marketing strategy across all brands.

Key Responsibilities:
  • Develop and execute digital marketing strategies to drive sales, customer acquisition, and retention for our e-commerce platforms.
  • Manage search engine optimization (SEO) and pay-per-click (PPC) programs to improve website visibility and drive traffic.
  • Collaborate with the digital team to develop and implement demand generation strategies that align with brand and business objectives.
  • Track and analyze key performance indicators (KPIs) to optimize digital programs and improve site profitability.
  • Ensure consistency of brand message across digital media channels.
Requirements:
  • Bachelor's degree in Digital Marketing, Marketing, E-commerce, Business, or equivalent work experience.
  • Strong analytics and project management skills.
  • Proficiency in digital marketing and analytics tools such as Google Marketing & Analytics, Amazon Advertising, Microsoft Advertising, and Facebook Business Manager.
  • Experience with Google Analytics and the Salesforce suite.
  • Proficiency in Microsoft Office Suite and Adobe Creative Cloud.
  • Entrepreneurial mindset with ability to lead projects and creatively solve problems.
What We Offer:
  • Competitive pay and benefits package.
  • Opportunity to work with a leading brand in the apparel industry.
  • Collaborative and dynamic work environment.


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