Brand and Marketing Communications Director

9 hours ago

Boulder, Colorado, United States Greenhouse Scholars Full time
About Greenhouse Scholars

Greenhouse Scholars is a dynamic community of leaders dedicated to empowering individuals from diverse backgrounds to achieve their goals. Our mission is to create a powerful, inclusive, and committed community that drives widespread change by providing holistic support to low-income, high-performing young role models and their endeavors. We strive to build a community of leaders who will evolve the communities of the world, guided by our core values of leadership, community, relentlessness, and accountability.

About the Role

The Brand and Marketing Communications Manager plays a crucial role in executing our brand message to a diverse target audience nationwide. This position involves managing agency partnerships and marketing vendors, working closely with the team to execute a wide range of marketing needs, including brand strategy, annual planning, brand storytelling, digital and social media content, email campaigns, direct mail, event marketing, and speechwriting.

Key Responsibilities
  • Collaborate with the agency partner and internal staff to identify opportunities to increase registration for national and local fundraisers.
  • Meet with the Program and Relationship teams to learn about community impact stories and gather information from community members.
  • Develop and implement an annual marketing plan in collaboration with the COO and agency partner.
  • Manage a large direct mail effort as part of a comprehensive end-of-year giving campaign.
  • Lead the external and internal team to develop content strategy.
  • Write project briefs, create timelines, and manage projects through to completion.
  • Monitor metrics and optimize social media campaigns to recruit volunteers for New Scholar selection.
  • Market to the organization's database of over 25,000 constituents.
  • Create shot lists and oversee photography and videography vendors to ensure desired assets are obtained.
  • Dig into ways to leverage public relations to attract high-quality, celebrity-level speakers to the Summer Symposium.
  • Track, analyze, and communicate results through compelling reports and storytelling.
Requirements
  • A passion for connecting people to the purpose of a brand.
  • Understanding of how to leverage channels and tools to achieve marketing goals.
  • Importance of purposeful communication in building, activating, and maintaining relationships.
  • Adept project management skills, with the ability to juggle priorities and run multiple projects in varying degrees of complexity.
  • Ability to advocate for resources when needed and pursue success even under shifting circumstances.
  • Keen eye for quality and detail, with the ability to encourage others to do the same.
  • Advanced abilities in written, oral, and visual communications.
  • Curious, entrepreneurial mindset with a problem-solving approach.
Preferred Qualifications
  • Unrelenting positive attitude.
  • Experience in developing marketing strategy and annual marketing plans.
  • Detail-oriented and highly organized, with an efficient approach to managing projects of varying complexity.
  • Excellent verbal and written communication and storytelling skills, including presentation and relationship building skills.
  • Curious problem-solver with a collaborative mindset and approach.
  • Strong, entrepreneurial work ethic.
  • Familiarity with relevant systems and data, such as Google/digital analytics, Salesforce, marketing automation, and social media management platforms.
  • Public relations experience is a plus.
  • 7+ years of related work experience.
  • Bachelor's degree from a four-year college or university is mandatory.

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