Marketing Communications Specialist

2 months ago


Boulder, Colorado, United States Spectralink Full time
About the Role

Spectralink is seeking a highly skilled Product Marketing Manager to spearhead all marketing efforts for our DECT and WiFi product lines. As a key member of our team, you will be responsible for developing and executing comprehensive product/solution marketing campaigns that generate leads, drive sales, and achieve business objectives.

Key Responsibilities
  • Develop and execute product marketing campaigns that align with business objectives and drive sales growth.
  • Collaborate closely with Sales and Product Management to ensure alignment on product positioning, messaging, and go-to-market strategies.
  • Become a product expert, conducting thorough market research, developing buyer personas, and creating compelling content that resonates with target audiences.
  • Send timely communications to reseller partners regarding price list changes/product bulletins.
  • Team with stakeholders on product positioning and messaging, developing clear, concise, and differentiated messaging that highlights the value proposition of Spectralink's solutions.
  • Craft persuasive sales enablement materials that translate technical features and topics into sales-friendly language and conduct regular sales updates and training sessions to empower the sales team.
Requirements
  • 3-5 years of experience in product marketing or a related field.
  • Proven track record of developing and executing successful product marketing campaigns.
  • In-depth understanding of B2B marketing principles and best practices.
  • Strong analytical and problem-solving skills.
  • Excellent written and verbal communication skills.
  • Experience with AI and content creation tools.
  • Ability to work in a fast-paced environment and adapt to changing priorities.
What We Offer

Spectralink offers a dynamic and supportive work environment, with opportunities for professional growth and development. We provide a comprehensive benefits package, including a 401k match, and a competitive salary.



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