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Brand Marketing Lead

2 months ago

Boulder, Colorado, United States Creative Alignments Full time

About Creative Alignments

Creative Alignments is dedicated to fostering a unique blend of cultures and ideas, creating an environment where innovation thrives. Our commitment to excellence is reflected in our approach to sourcing and processing high-quality products, emphasizing sustainability and community empowerment.
Your Role

As a Brand Marketing Lead, you will be instrumental in enhancing our brand visibility and driving consumer interaction. Your expertise in both digital and traditional marketing will be key in developing and executing effective marketing strategies. Working closely with our sales division, you will identify market dynamics and opportunities to elevate our product presence.
Key Responsibilities:

  • Design and implement creative marketing initiatives to promote our products across digital channels, social media, and traditional media.
  • Partner with the sales team to evaluate market trends utilizing various retail data tools.
  • Produce engaging digital and print marketing content in collaboration with our design team.
  • Manage relationships with influencers to enhance brand recognition and effectively reach target demographics.
  • Oversee product packaging and labeling projects, ensuring compliance with brand guidelines and regulations.
  • Leverage analytics tools to refine marketing efforts and boost consumer engagement.
  • Coordinate with internal creative teams and external agencies as necessary.
Who You Are

Your enthusiasm for brand development is demonstrated through successful product launches and marketing campaigns. You excel in fast-paced settings where creativity meets analytical thinking. Your collaborative spirit and adeptness with digital tools make you an essential contributor to our brand's growth.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related discipline.
  • 3-5 years of proven experience in consumer goods marketing, particularly in brand management and digital marketing.
  • Strong analytical skills with proficiency in tools such as Google Analytics and social media platforms.
  • Excellent project management capabilities and the ability to juggle multiple tasks in a dynamic environment.
  • Outstanding communication and interpersonal skills, fostering strong relationships both internally and externally.
Benefits
  • Competitive base salary range.
  • Comprehensive health benefits, including dental and vision coverage.