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Brand Strategist
2 months ago
About the Role:
We are seeking a highly skilled Brand Manager to join our team at Meati Foods. As a Brand Manager, you will be responsible for developing and executing the brand strategy, ensuring consistent and compelling messaging across all platforms. You will play a crucial role in driving brand awareness, loyalty, and growth in the highly competitive food industry.
Key Responsibilities:
- Brand Strategy Development: Lead the development and execution of the brand's positioning, messaging, and visual identity. Align the brand strategy with the company's overall vision and goals.
- Product Launches: Plan, manage, and execute product launches, ensuring seamless coordination between product development, marketing, and sales teams.
- Market Research & Insights: Conduct market research to understand consumer behavior, market trends, and competitor analysis. Leverage insights to drive brand growth and positioning.
- Marketing Campaigns: Design and implement integrated marketing campaigns across various channels (digital, social media, influencer, retail) to increase brand awareness and drive product trial.
- Content Creation: Oversee the creation of marketing assets, including packaging, website content, social media content, and promotional materials.
- Partnerships & Collaborations: Identify and manage relationships with influencers, bloggers, and brand partners to amplify the brand's reach.
- Brand Performance Tracking: Monitor brand performance and KPIs, using data-driven insights to optimize marketing efforts and ensure alignment with business goals.
- Customer Engagement: Engage with customers across various platforms, respond to inquiries, and monitor feedback to improve the overall brand experience.
- Cross-functional Collaboration: Work closely with product development, sales, and operations teams to ensure that branding aligns with product innovation and market demand.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field.
- 3+ years of experience in brand management within the food or CPG industry.
- Proven experience developing and executing brand strategies in a fast-paced environment.
- Strong understanding of digital marketing, social media, and e-commerce trends.
- Excellent project management and organizational skills with a strong attention to detail.
- Creative thinker with a passion for storytelling and innovation.
- Ability to work independently and collaboratively with cross-functional teams.
- Strong analytical skills and experience with brand performance metrics.
What We Offer:
- Competitive salary range: $90,000 - $120,000 annually.
- Potential annual bonus and equity.
- Comprehensive benefits package, including medical, dental, and vision insurance, 401K with company match, and generous paid time off.
- Opportunities for professional growth and development.
About Meati Foods:
Meati Foods is a mission-driven company dedicated to building Good Energy from the ground up. We work closely with Mother Nature to cultivate the complete protein she intended, one that's been the root of our living world for millennia. We're connecting and empowering eaters everywhere to evolve energetically. We believe food should be simple, clean, and delicious, which is why we grow and nourish our mushroom root to create nutrient-rich, whole food protein everyone can enjoy.
Join Our Team:
We're passionate about making the world a better place through good health and wellness, positive climate impact, and equitable access to nutrition around the world. This passion translates into the culture of our office, making Meati Foods a lively, enjoyable, innovative, and inclusive place to work. If you're excited about this role and want to be a part of our team, we encourage you to apply.
