Marketing Director
5 days ago
Job Title: Director of Marketing
Job Summary:
The Director of Marketing will lead the development and execution of marketing strategies to promote the Alamo Group's brands, including RhinoAg, Dixie Chopper, and Bush Hog. This role will be responsible for creating and executing an annual marketing plan that aligns with the assigned budget and objectives of the consolidated brands.
Key Responsibilities:
- Develop and execute marketing campaigns for new and existing products across all brands.
- Analyze markets by geographical areas to ensure targeting the right customers and dealers for a particular region.
- Create a consolidated plan for showcasing all brands collectively at trade shows.
- Manage the display of products and support literature/brochures for these events.
- Budget, organize, and facilitate product launch and dealer meetings.
- Supply cost-effective marketing materials, giveaways, and branding materials.
- Design, maintain, and update the websites to be current, easy to use, and navigate using up-to-date technology.
- Incorporate all areas of social and digital marketing relevant to drive sales and grow the brands.
- Guide the team in the preparation of advertising and sales promotion programs.
- Aide in the development of product videos and photographs to be used by marketing and sales.
- Design and develop all product sales support literature.
- Travel when necessary to support product and sales staff.
Requirements:
- Bachelor's degree in Sales, Marketing, or Business.
- Minimum 3-5 years of previous marketing experience.
- Previous supervisory and/or management experience preferred.
- Previous use of a CRM required.
- Previous experience with marketing analytics.
- SEO and SEM experience.
Alamo Group is an Equal Employment Opportunity, Affirmative Action employer.
We maintain a drug-free workplace and perform pre-employment substance abuse testing (where permitted by law).
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