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Salesforce Marketing Cloud Expert

2 months ago

Austin, Texas, United States The HT Group Full time

The HT Group is seeking a talented contractor to join our marketing team in enhancing the customer communication journey through the Salesforce Marketing Cloud platform.

This position will play a crucial role in implementing the newly adopted SFDC software, collaborating across departments to establish and optimize the internal framework.

Key Responsibilities
  • Develop and manage email templates, a comprehensive template library, and marketing emails within Salesforce.
  • Create and oversee customer journeys, setting entry and exit criteria while aligning with established marketing objectives.
  • Ensure inbox deliverability by adhering to email marketing best practices.
  • Lead the quality assurance process for email programs, including design rendering, journey user acceptance testing, optimization, and reporting.
  • Conduct performance testing for email channels.
  • Design and maintain analytic dashboards within Marketing Cloud for effective email program reporting.
  • Utilize the Salesforce connector to create data extensions that align with messaging strategies.
  • Manage subscriber lists and ensure data hygiene.
  • Analyze customer data to uncover opportunities for personalization and dynamic content, executing these strategies in line with marketing goals.
Qualifications
  • Minimum of 3-5 years of experience in Marketing Cloud, CRM, or CLM, with a strong preference for Salesforce expertise.
  • Proficient in Content Builder, Email Studio, Analytics Studio, and Journey Builder.
  • Familiar with Salesforce CRM and Connector, including reporting, data extension creation, and lead/contact management.
  • Demonstrated experience with HTML, CSS, and AMP script.
  • Knowledgeable in Google Analytics and its integration with Marketing Cloud.
  • Certifications: Marketing Cloud Administrator and Marketing Cloud Email Specialist are preferred.