Marketing Cloud Engineer

4 weeks ago

Austin, Texas, United States On Location Inc. Full time
Job Summary

As a Marketing Cloud Engineer at On Location Inc., you will play a key role in defining and executing solutions based on business needs. This role will collaborate closely with other Salesforce Admins and Leads for Sales and Service Clouds to ensure that execution is targeted toward business strategic goals. The ideal candidate will have strong technical skills, business acumen, and the ability to work hand-in-hand on marketing activations and MarTech executions.

Key Responsibilities
  • Work closely with technology, sales, and marketing teams to ensure optimal performance and usage of Salesforce systems and products.
  • Partner for definition and execution of Salesforce Marketing Cloud at On Location.
  • Develop and deploy items such as SMS/MMS, Email Marketing, Journey Optimization, Subscriber lists, Salesforce Integrations (native connectors and 3rd party), Cloud Pages (front and back), data models, and hygiene.
  • Set up performance reporting and lead A/B testing of marketing campaigns.
  • Upgrade and configure Salesforce systems (clouds) for optimized workflows and integration.
  • Develop, test, deploy, and maintain custom objects, custom fields, and automations (ex. SF Flow).
  • Design, build, test, debug, and provide documentation for projects/programs associated with Salesforce Marketing Cloud and legacy Pardot.
  • Plan campaigns through the development of content marketing strategies, list management strategies, campaign execution, and campaign measurement.
  • Admin tasks including: Adding and removing users, role creation, and adhoc day-to-day support.
  • Assist in managing development and partnership engagements with third-party consultants as needed to complete projects.
  • Importing data while maintaining data cleanliness and remaining aware of automations.
  • Build and maintain in-market solutions to solve business needs in Salesforce, thinking of the full Salesforce ecosystem (Sales and Service Clouds).
  • Efficiently and effectively provide business analysis to stakeholders to help streamline operations.
  • Report and dashboard creation from simple to complex.
  • System maintenance along with the rest of the admin team.
  • Ensure the CRM system provides an effective sales funnel for all On Location properties, including proper pipeline recommendations as needed to the business.
  • Monitor and enhance information flow within CRM and pair with other business-critical systems, including On Location Central Data Platform and Data Lake.
  • Provide training and support to end-users, including but not limited to (data cleanliness, internal processes, user onboarding, and new features).
  • Document solutions, architecture, and processes, including dependency mapping across Salesforce data, including internal and external consumers of Salesforce data.
  • Ensure emails follow industry policies and best practices.
  • Customer Journey Mapping: Collaborate with marketing and sales teams to map customer journeys and design automated, personalized campaigns that align with business objectives.
  • Automation and Personalization: Implement marketing automation strategies to nurture leads, drive engagement, and enhance the overall customer experience. Leverage personalization features to deliver targeted and relevant content to different segments.
  • Data Management and Segmentation: Manage and segment customer data within Salesforce Marketing Cloud for precise targeting and personalized messaging. Implement data governance best practices to maintain data quality and compliance.
  • Reviews business requirements to optimize business processes, source data, data flows, and business rules, and assists with the implementation.
Administrative & Other Responsibilities
  • Product testing and validation.
  • Deployment assistance.
  • Liaison with business units and clients to streamline lead-to-close process.
  • Support strategic sales and marketing executions for the Olympics and other On Location Properties.
  • Act as a pseudo-business analyst with a strong focus on customer experience.
  • Provide accurate and timely status on all work.
  • Collaborate and be the voice of the Marketing Salesforce system in relation to larger corporate initiatives.
  • Stays up to date with industry trends and emerging Salesforce technologies, recommending innovative solutions to drive continuous improvement.
  • Clear communication and status updates for technology leadership.
Other Duties & ResponsibilitiesThis job description is not designed to cover or contain a comprehensive listing of the employee's activities, duties, or responsibilities for this job. Duties, obligations, and activities may change at any time with or without notice.

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