Marketing Cloud Engineer

7 days ago

Austin, Texas, United States On Location Inc. Full time
Job Title: Marketing Cloud Engineer

We are seeking a highly skilled Marketing Cloud Engineer to join our team at On Location Inc. As a Marketing Cloud Engineer, you will be responsible for designing and implementing marketing automation solutions using Salesforce Marketing Cloud.

Key Responsibilities:
  • Collaborate with marketing and sales teams to map customer journeys and design automated, personalized campaigns that align with business objectives.
  • Implement marketing automation strategies to nurture leads, drive engagement, and enhance the overall customer experience.
  • Manage and segment customer data within Salesforce Marketing Cloud for precise targeting and personalized messaging.
  • Develop and deploy items such as SMS/MMS, Email Marketing, Journey Optimization, Subscriber lists, Salesforce Integrations (native connectors and 3rd party), Cloud Pages (front and back), data models and hygiene.
  • Set up performance reporting and lead A/B testing of marketing campaigns.
  • Upgrade and configure Salesforce systems (clouds) for optimized workflows and integration.
  • Develop, test, deploy, and maintain custom objects, custom fields, and automations (ex. SF Flow).
  • Design, build, test, debug, and provide documentation for projects/programs associated with Salesforce Marketing Cloud and legacy Pardot.
Requirements:
  • 2-3 years of experience in Salesforce Administration (Marketing Cloud and Sales Cloud).
  • Hands-on experience managing marketing campaigns.
  • 2-3 years of experience with high touch with marketing and sales teams.
  • Salesforce Administrator certification is required.
  • Proficiency in creating AMPscript and CloudPages for advanced personalization and dynamic content.
  • Experience with Flow Builder, Omni-Channel, Custom Objects, sandbox management, and user administration is required.
  • Strong understanding of CAN-SPAM, GDPR, and other relevant data privacy and compliance regulations.
  • Salesforce data model, SOQL queries, and data loader.
  • Experience developing customer-facing user interfaces.
  • Experience in supporting both Sales and Marketing.
  • Exceptional verbal and written communication skills, effective listening skills, and expertise in setting and managing expectations.
  • Proven solution documentation, scoping, and execution of projects.
  • Experience in collaboration within an Agile development environment.
  • Strong problem-solving skills with the ability to learn and implement new solutions on the fly.
Preferred Qualifications:
  • 2-3 years' experience with Pardot and or Marketing Cloud.
  • Proficient with Apex, Native, MySQL and JavaScript.
  • Salesforce Developer Certification.
  • Experience working in JIRA or other similar tool.
  • Experience with GDPR/PII, Data Security and PCI is a bonus.
  • Experience with data and systems integration including collaboration with data science.
  • Experience with entertainment, sports, and travel.

We are an equal opportunities employer and encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.

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