Senior Segment CDP Implementation Specialist
4 weeks ago
Job Title: Senior Segment CDP Implementation Specialist
About the Role:
We are seeking a highly skilled Senior Segment CDP Implementation Specialist to join our team at Headway Tek. As a key member of our team, you will be responsible for implementing and integrating Segment CDP solutions for our clients.
Key Responsibilities:
- Design and implement high-level strategies for Segment CDP implementation, including data ingestion, customer profile synthesis, and journey orchestration.
- Work with in-house consultants and stakeholders to understand internal team needs and develop solutions using Segment CDP and related technologies.
- Design and build integrations with external systems and data sources using Segment CDP integration features.
- Collaborate with IT stakeholders to understand data sources, data quality, and data source mapping, and define standards, guidelines, and processes.
- Understand dependencies among data sources and destinations and provide inputs to building architecture and design documents.
- Responsible for creating and maintaining dashboards for deep-dive insights generation, support for ad-hoc reporting requests, and solving production issues using Segment CDP.
Requirements:
- At least 12 end-to-end implementations of Segment CDP projects (certification is a plus).
- At least 5 years of relevant experience implementing and using managed CDP, specifically Segment CDP.
- Must have hands-on experience implementing Segment CDP for online and offline channels (i.e., CRM, Call Center, Marketing, MDM, CDP, Offline Point of Sale, etc.).
- Should have a strong understanding of customer profile segmentation and experience in 360-degree views of customers in CDP for further analytical processing and decision-making.
- Strong understanding of ETL, Reverse ETL, Data quality/Cleansing, and Identity resolution.
- Strong and hands-on knowledge of SQL, Data modeling, and Data warehouse.
- Knowledge of digital marketing, digital analytics, customer 360, and MarTech space is a big plus.
- Strong analytical skills and capability to translate business requirements into technical requirements.
- Ability to switch between multiple clients and projects, zoom out, and look at the bigger picture.
Key Skills: Segment CDP, ETL, Reverse ETL, Data quality/Cleansing, Segment CDP for online and offline channels (i.e., Call Center, CRM, Marketing, MDM, CDP, Point of Sale)
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