Digital Marketing Operations Specialist
3 weeks ago
**About the Role**
AIP Publishing is a leading publisher of the physical sciences, and we are seeking a highly skilled Digital Marketing Operations Specialist to join our team. As a key member of our Digital Marketing Operations team, you will play a critical role in supporting various digital marketing initiatives to enhance the online experience for our customers.
**Key Responsibilities**
* Execute Customer Data Platform (CDP) campaigns, ensuring accurate data collection, segmentation, variant testing, and campaign deployment.
* Act as a liaison between Marketing Managers and key advertising vendors, providing necessary insights and recommendations for improvements based on past campaign performance.
* Coordinate house ad schedule with outside vendors, ensuring timely and accurate placement.
* Generate 30-40% of email campaigns, including building and deploying campaigns within company guidelines.
* Schedule paid social media placements across social media platforms.
* Provide backup support for social media posts as needed.
* Assist in the development and maintenance of marketing calendars and schedules.
* Stay up-to-date with industry best practices and emerging trends in digital marketing.
* Assist with other marketing tasks and projects as assigned.
**Requirements**
* Bachelor's degree in Marketing, Business, or a related field.
* Proven experience or strong understanding of digital marketing principles and practices.
* Proficiency in Google Ads and analytics tools, with the ability to analyze and interpret campaign performance data.
* Strong attention to detail and accuracy in executing marketing campaigns.
* Proficiency in email marketing platforms and best practices.
* Basic knowledge of social media platforms and their respective analytics tools.
* Excellent organizational and time management skills, with the ability to prioritize tasks and meet deadlines.
* Strong written and verbal communication skills.
* Experience with Microsoft Office Suite.
* Ability to work collaboratively in a team environment.
**Additional Details**
* Salary within the range of $45,000 - $55,000.
* This is a remote-first opportunity with occasional travel to strategic meetings and trainings.
**About AIP Publishing**
AIP Publishing is a wholly owned not-for-profit subsidiary of the American Institute of Physics (AIP). Our mission is to advance, promote, and serve the physical sciences for the benefit of humanity by breaking barriers to open, equitable research communication and empowering researchers to accelerate global progress.
We are proud to be an Equal Opportunity Employer.
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