Salesforce Marketing Cloud Specialist
2 weeks ago
Title: Salesforce Marketing Cloud Specialist
Description: Systems Technology Group, Inc. (STG) is a rapidly expanding provider of Digital Transformation services, delivering innovative solutions to Fortune 500 companies in areas such as Digital Transformation, Mobility, Analytics, and Cloud Integration across both IT and engineering sectors. STG boasts a remarkable 98% repeat business rate from its valued clients and has garnered numerous industry accolades for its exceptional services.
At STG, we prioritize our company CULTURE in every decision we make, empowering our employees and holding them accountable for achieving RESULTS. We recognize and reward both TEAMWORK and INDIVIDUAL contributions.
This is a full-time role with responsibilities as a Salesforce Marketing Cloud Specialist.
The ideal candidate will exhibit high energy, a positive demeanor, exceptional attention to detail, and a steadfast commitment to collaboration.
Key Responsibilities:
- Offer strategic insights on Salesforce Marketing Cloud and best practices for omni-channel digital marketing.
- Design, implement, and manage marketing campaigns using Salesforce Marketing Cloud.
- Customize and configure Salesforce Marketing Cloud to fulfill intricate business needs, enhancing marketing automation workflows.
- Create technical solutions for tailored customer journeys, email marketing, and automation processes, ensuring alignment with marketing objectives.
- Evaluate campaign performance, providing actionable insights and recommendations to refine marketing strategies.
- Diagnose technical challenges, identify root causes, and execute corrective actions to enhance system efficiency.
- Collaborate with diverse teams to ensure marketing initiatives are cohesively integrated with overarching business goals.
- Stay informed about industry trends, updates, and best practices in marketing automation and Salesforce Marketing Cloud functionalities.
Required Skills:
- Minimum of 4 years of experience with Salesforce Marketing Cloud.
- Salesforce Marketing Cloud certification is highly desirable.
- Proven experience in Salesforce Marketing Cloud administration, configuration, and development.
- Proficient in AMP script, SQL, HTML, CSS, and JavaScript for marketing automation purposes.
- Strong analytical abilities with a knack for interpreting data and making informed, data-driven decisions.
- Excellent problem-solving skills with a keen attention to detail.
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