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Salesforce Marketing Cloud Specialist
2 months ago
Title: Salesforce Marketing Cloud Specialist
Description: Systems Technology Group, Inc. (STG) is a rapidly expanding provider of Digital Transformation services, catering to Fortune 500 clients with expertise in Digital Transformation, Mobility, Analytics, and Cloud Integration across both IT and engineering sectors. STG boasts a remarkable 98% client retention rate and has received numerous accolades for its exceptional services. The company has been recognized in prestigious lists, highlighting its growth and service excellence.
At STG, we prioritize our company CULTURE in every decision, empowering our employees and measuring their contributions to RESULTS. We value both TEAMWORK and INDIVIDUAL achievements, ensuring that all efforts are acknowledged and rewarded.
This is a full-time role with responsibilities centered around the position of Salesforce Marketing Cloud Specialist.
The ideal candidate will possess high energy, a positive demeanor, meticulous attention to detail, and a steadfast commitment to collaboration.
Key Responsibilities:
- Provide strategic insights on Salesforce Marketing Cloud and best practices for multi-channel digital marketing.
- Design, implement, and manage marketing initiatives using Salesforce Marketing Cloud.
- Customize and configure Salesforce Marketing Cloud to fulfill intricate business needs, enhancing marketing automation workflows.
- Create technical solutions for tailored customer experiences, email marketing campaigns, and automation processes, ensuring alignment with overall marketing strategies.
- Evaluate campaign outcomes, offering insights and recommendations to refine marketing strategies.
- Diagnose technical challenges, identify underlying issues, and implement solutions to enhance system efficiency.
- Collaborate with diverse teams to ensure marketing initiatives align with broader business objectives.
- Stay updated on industry trends, innovations, and best practices in marketing automation and Salesforce Marketing Cloud functionalities.
Required Skills:
- Minimum of 4 years of experience with Salesforce Marketing Cloud.
- Salesforce Marketing Cloud certification is highly desirable.
- Proven experience in Salesforce Marketing Cloud administration, configuration, and development.
- Proficient in AMP script, SQL, HTML, CSS, and JavaScript for marketing automation purposes.
- Strong analytical abilities with a knack for interpreting data and making informed, data-driven decisions.
- Excellent problem-solving skills with a keen eye for detail.
