Administrative Marketing Specialist

1 week ago

Dearborn, Michigan, United States Bora Bora Smoothie Cafe Full time
Job Summary

The Marketing Coordinator will play a crucial role in developing and executing marketing strategies for Bora Bora Smoothie Cafe. This position involves collaborating with the management team, organizing events, and ensuring brand consistency across all channels.

Key Responsibilities
  • Marketing Strategy Development: Create and implement innovative marketing strategies to promote the brand and increase sales.
  • Franchise Collaboration: Coordinate with the management team to maintain brand standards and marketing guidelines.
  • Market Research: Conduct thorough market research to identify opportunities and secure media coverage.
  • Advertising Management: Direct advertising efforts towards appropriate channels and platforms.
  • SEO and PPC Strategies: Implement SEO and PPC tactics to enhance online visibility and drive traffic.
  • Social Media Oversight: Manage social media platforms to ensure consistent and engaging content.
  • Digital Campaigns: Execute digital marketing campaigns to increase brand exposure.
  • Performance Analysis: Monitor and evaluate campaign performance against set goals.
  • Sales Support: Collaborate with the sales team to generate leads through targeted marketing.
  • Budget Control: Manage the marketing budget effectively.
Event Coordination
  • Event Planning: Plan and execute promotional events to boost brand visibility.
  • Brand Representation: Represent the brand professionally during events.
  • Event Alignment: Ensure event alignment with marketing strategy.
Requirements
  • Experience: Proven experience in marketing or related fields.
  • Skills: Excellent communication, proficiency in Microsoft Office, and familiarity with digital marketing tools.
  • Education: Bachelor's degree in Marketing or related field.
  • Abilities: Strong organizational skills and attention to detail.
  • Attributes: Creative mindset and ability to interpret marketing data.
Preferred Qualifications
  • Experience with SEO, PPC, and social media management.
  • Knowledge of market research techniques.
  • Previous experience in franchise marketing.
Physical Requirements
  • Prolonged periods of computer work.
  • Occasional lifting up to 15 pounds.
Travel

Some travel may be required for events and meetings.

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