Digital Marketing Specialist

4 weeks ago


Covington, Tennessee, United States Williamson Health Full time

Role Summary

Williamson Health seeks a Digital Marketing Specialist to implement marketing goals using various digital strategies to reach patients, supporters, and the surrounding community. This role involves planning, coordinating, executing, and evaluating online tactics, including social media, online reputation management, and advertising.

Key Responsibilities:

  • Develop and implement a comprehensive social media strategy for Williamson Health
  • Monitor and track the effectiveness of social media efforts and report metrics to the leadership team
  • Oversee online information pages and reputation management for physicians and locations
  • Create and execute plans to regularly report metrics regarding online reputation to physicians and leaders

Requirements:

  • Bachelor's degree in Digital Marketing, Social Media Management, Marketing, Communications, or related field
  • At least 3 years of marketing and social media work experience
  • Familiarity with popular social media platforms and basic computer operations
  • Ability to work in an office environment, healthcare settings, and at off-site events as needed


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