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Digital Marketing Specialist

1 month ago

Covington, Georgia, United States NorthPoint Search Group Inc Full time
Job Title: Digital Marketing Specialist

We are seeking a highly skilled Digital Marketing Specialist to join our team at NorthPoint Search Group Inc. The ideal candidate will have a strong background in digital marketing, with experience in implementing and maintaining marketing technology software for demand generation and customer nurturing.

The successful candidate will have a proven track record of spearheading CRM database development, segmentation, maintenance, and hygiene, as well as working as part of a project team to develop customized software for operational efficiency.

Key Responsibilities:

  • Implement, modify, maintain, and improve the use of marketing technology software for demand generation and customer nurturing.
  • Spearhead CRM database development, segmentation, maintenance, and hygiene with a team and individually.
  • Work as part of the project team during development of customized software for operational efficiency.
  • Act as the technical POC to maintain the marketing technology stack, including troubleshooting issues, documenting, and reproducing for 3rd party support vendors.
  • Maintain owned and leased website properties, hosting accounts, domain registrations.
  • Maintain analytics tracking across multiple digital platforms, implementing tracking pixels, generating reports, and providing critical analysis of findings to continuously improve organic and paid marketing outcomes.
  • Document and maintain departmental processes in areas of individual responsibility.

Requirements:

  • 4-year undergraduate degree in Marketing, Computer Science, Information Technology, Business Administration, Digital, or related field.
  • Knowledge of basic computer science concepts, programming, and information systems interest.
  • 3+ years' experience in a digital marketing, web design/development, software design/development, SEO, Technology Help Desk, or other tactical support role.
  • Proficiency with MicroSoft Office Suite, especially Excel & PowerPoint for reporting.
  • Demonstrated technical experience in CRM & marketing automation platforms such as SalesForce, HubSpot, MailChimp, etc.
  • Experience in deploying and managing website content using best UX practices on a variety of CMS platforms (WordPress, Joomla, Drupal, etc.).
  • Proficient in a variety of website traffic and SEO analysis tools. Moz, HubSpot & Google Product Suite experience highly desired.
  • Working knowledge of HTML/HTML5.

Base salary 40k-45k plus Excellent Benefits. Please send your resume to [email protected] for immediate consideration.