Marketing Communications Specialist

3 hours ago


Covington, Georgia, United States Piedmont HealthCare Full time
Piedmont HealthCare Marketing Coordinator Job Description

This role supports the marketing efforts of Piedmont Newton, Piedmont Rockdale, and Piedmont Henry. The position may be based at any of these locations and requires travel between sites.

Key Responsibilities:
  • Collaborate with management to develop and execute local entity marketing plans.
  • Plan, develop, and supervise the creation and delivery of marketing campaigns, collateral materials, and digital media.
  • Lead interdisciplinary teams through the marketing planning process and implementation of marketing plans.
  • Implement local execution of service line campaigns and initiatives.
  • Analyze marketing efforts to determine effectiveness.
  • Follow established guidelines in planning and executing marketing activities.
  • Manage website updates.

Qualifications:

Minimum Education: Bachelor's Degree in marketing, public relations, communications, or a closely related field is required.

Minimum Experience: One (1) year of progressively responsible work experience in marketing and public relations, preferably in a healthcare system, physician marketing, or a closely related field is required.

Additional Qualifications: Requires travel in the community - car and driver's license are required.

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