Digital Marketing Automation Director

4 weeks ago

Covington, Kentucky, United States Fidelity TalentSource LLC Full time

Job Description:

The Marketing Technology team at Fidelity Investments is seeking a Director of Marketing Automation to design innovative solutions leveraging cloud technologies. In this role, you will work with business partners to understand their needs, translate those needs into innovative solutions with technical requirements that can be seamlessly integrated with our Marketing Technology Stack, and track the effectiveness of those solutions.

The Expertise You Have

  • Experience in solutioning and developing Martech strategies for Financial Service B2B and B2C organizations focusing on measurable outcomes.
  • Demonstrated expertise related to connecting data ecosystems to develop fully integrated cross-channel journeys.
  • Ability to serve as tech lead, coaching and mentoring junior developers.
  • Experience with Salesforce Marketing Cloud, Salesforce CRM, and other marketing tech applications.
  • Ability to work comfortably in Agile methodology.
  • Understanding of industry best practices related to digital customer experiences, including integrated customer journeys.
  • Proficiency in implementing complex digital programs leveraging cloud-based technology.
  • Strong, confident presenter and communicator.

The Skills You Bring

  • Thinks Independently: Provides creative solutions to objections/problems.
  • Drives/Challenges Issues: Digs deep to get to the root of each issue. Drives assigned tasks, constantly challenging mediocrity and complacency. Takes the initiative and full ownership of projects. Meets deadlines.
  • Proactive Participant: Accepts, seeks out new assignments with regularity. Sees each assignment through.
  • Commitment: Displays commitment to group and commitment to excellence. Exhibits professionalism consistently.
  • Collaboration: Excellent interpersonal people skills and the ability to build productive relationships with a broad array of functional areas.

The Value You Deliver

  • Consulting with internal business partners to create digital experiences that move the ball forward.
  • Increase business partner understanding of marketing strategies, platform capabilities, and new technologies that may benefit business strategies.
  • Driving better customer experiences through agile working teams.
  • Proactively provide ideas and solutions towards the improvement of the process and the business.

The Team

The Marketing Technology team focuses on designing and implementing capabilities and experiences that bring customer strategies to life. Technically creative and nimble, this team is known for creating innovative user-friendly solutions based on complex business requirements from business stakeholders across the organization. By demonstrating and promoting Fidelity and agile leadership behaviors, you will evolve and sustain an innovative agile culture.

Certifications:

Fidelity Investments is a privately held company with a mission to strengthen the financial well-being of our clients. We help people invest and plan for their future. We assist companies and non-profit organizations in delivering benefits to their employees. And we provide institutions and independent advisors with investment and technology solutions to help invest their own clients' money.

At Fidelity, you'll find endless opportunities to build a meaningful career that positively impacts people's lives, including yours. You can take advantage of flexible benefits that support you through every stage of your career, empowering you to thrive at work and at home. Honored with a Glassdoor Employees Choice Award, we have been recognized by our employees as a top 10 Best Place to Work in 2024. And you don't need a finance background to succeed at Fidelity—we offer a range of opportunities for learning so you can build the career you've always imagined. Fidelity's hybrid working model blends the best of both onsite and offsite work experiences. Working onsite is important for our business strategy and our culture. We also value the benefits that working offsite offers associates. Most hybrid roles require associates to work onsite all business days of every other week in a Fidelity office.

At Fidelity, we value honesty, integrity, and the safety of our associates and customers within a heavily regulated industry. Certain roles may require candidates to go through a preliminary credit check during the screening process. Candidates who are presented with a Fidelity offer will need to go through a background investigation, detailed in this document, and may be asked to provide additional documentation as requested. This investigation includes but is not limited to a criminal, civil litigations, and regulatory review, employment, education, and credit review (role dependent). These investigations will account for 7 years or more of history, depending on the role. Where permitted by federal or state law, Fidelity will also conduct a pre-employment drug screen, which will review for the following substances: Amphetamines, THC (marijuana), cocaine, opiates, phencyclidine.

We invite you to Find Your Fidelity at fidelitycareers.com. Fidelity Investments is an equal opportunity employer. We believe that the most effective way to attract, develop, and retain a diverse workforce is to build an enduring culture of inclusion and belonging.

Fidelity will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate a request for an accommodation, contact the HR Accommodation Team by sending an email to accommodations@fmr.com.

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