Director of Brand Management and Content Creation

15 hours ago


Greenville, South Carolina, United States InsideHigherEd Full time
Job Title: Director of Brand Management and Content Creation

East Carolina University is seeking a highly skilled and experienced professional to serve as the Director of Brand Management and Content Creation in the University Communications department. This key role will be responsible for shaping the creative direction of the university's brand identity and overseeing the editorial, design, and web development teams.

Key Responsibilities:
  • Develop and implement a comprehensive brand strategy that aligns with the university's objectives and industry standards.
  • Lead and manage the Creative Services unit, including ideation, execution, and project management of innovative and impactful design projects.
  • Collaborate with the Chief Communications Officer and Marketing Director to develop creative strategies that advance the university's strategic initiatives and goals.
  • Ensure all designs meet the highest standards of quality, accuracy, and brand consistency across all visual assets.
  • Develop and maintain a cohesive visual identity that aligns with ECU's mission, vision, values, and strategic framework.
Requirements:
  • Master's degree with an emphasis in graphic design, visual communications, marketing, or a related field, or a Bachelor's degree with an emphasis in graphic design, visual communications, marketing, or a related field and 7 years of related professional experience.
  • 5 years of creative team leadership or related experience, with a strong portfolio highlighting skills and experience in leading a team of design and editorial professionals.
  • Proficient with industry-standard design software and tools, including Adobe Creative Suite and Microsoft Office Suite.
  • Excellent communication and interpersonal skills, with the ability to analyze market research data and translate complex concepts into accessible and engaging creative communications.
What We Offer:

East Carolina University is an equal opportunity and affirmative action employer who is committed to workforce success and cultivating a culture of care, belonging, and opportunity for our faculty, staff, and learners. We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.

Apply now to join our team and contribute to the success of East Carolina University



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