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Content Strategist

2 months ago

Greenville, South Carolina, United States InsideHigherEd Full time

About InsideHigherEd

Inside Higher Ed is a leading source of news, information, and analysis for college and university professionals. We provide timely and insightful coverage of the higher education landscape, covering topics such as academic affairs, student life, finance, technology, and policy.

Position Overview

We are seeking a talented and passionate Content Strategist to join our growing team. In this role, you will play a key part in developing and executing our content strategy across various platforms, including our website, newsletters, social media channels, and events.

Responsibilities

  • Develop and implement a comprehensive content strategy aligned with Inside Higher Ed's editorial goals and audience needs.
  • Conduct thorough research to identify trending topics and emerging issues in higher education.
  • Collaborate with editors, writers, and designers to create high-quality, engaging, and informative content.
  • Manage the editorial calendar and ensure timely publication of content across all platforms.
  • Analyze website traffic and social media engagement to measure the effectiveness of content and identify areas for improvement.
  • Stay up-to-date on industry best practices and emerging trends in content marketing.

Qualifications

  • Bachelor's degree in journalism, communications, marketing, or a related field.
  • Proven experience developing and executing successful content strategies.
  • Strong understanding of SEO principles and best practices.
  • Excellent writing, editing, and communication skills.
  • Ability to work independently and as part of a team.