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Digital Marketing Coordinator

2 months ago

Greenville, South Carolina, United States The Brand Leader Full time
Job Title: Digital Marketing Coordinator

The Brand Leader, a leading national brand development company, is seeking a highly motivated and detail-oriented Digital Marketing Coordinator to join our team in Greenville, SC. As a key member of our marketing team, you will play a crucial role in supporting our digital marketing efforts, including email campaign management, content coordination, SEO, affiliate marketing, and paid social media.

Key Responsibilities:
  • Email Campaign Management:
    • Assist in setting up, scheduling, and executing email campaigns.
    • Monitor and report on email performance, suggesting improvements where necessary.
    • Ensure email content is accurate, engaging, and aligned with brand guidelines.
  • Content Coordination:
    • Work with the content team to organize and manage content calendars.
    • Coordinate producing and publishing blog posts, social media updates, and other digital content.
    • Ensure all content is optimized for SEO and brand consistency.
  • SEO Support:
    • Perform basic SEO tasks, including keyword research, meta tag updates, and on-page optimization.
    • Monitor website performance using tools like Google Analytics and provide insights for improvement.
    • Assist in implementing SEO best practices to improve search rankings and website traffic.
  • Affiliate Marketing:
    • Support the affiliate marketing team with data entry, updates, and partner communication.
    • Track and report on affiliate performance, identifying trends and opportunities for growth.
    • Assist in maintaining and updating affiliate program materials.
Qualifications:
  • Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
  • Basic understanding of digital marketing concepts, including social media, email marketing, SEO, and affiliate marketing.
  • Strong organizational skills with the ability to manage multiple projects simultaneously.
  • Excellent written and verbal communication skills.
  • A proactive, can-do attitude with a desire to learn and grow in the digital marketing field.
  • Bonus points for experience in medical, financial, wine and spirits, or travel and tourism industries.
Benefits:
  • Medical, dental, vision, short- and long-term disability.
  • Flexible time and unlimited vacation (after the first 90 days).
  • Retirement plan (Simple IRA) with healthy employer match contribution.
  • Bagel Thursdays.
  • Summer picnics and summer hours (Memorial Day through Labor Day).
  • Apple Mac-based business.
  • Performance reviews every six months.
  • Ability to develop and refine skills with career advancement opportunities.
  • Free coffee.
  • Office snacks.
  • Work with an awesome team of passionate, talented people.

The Brand Leader is an equal-opportunity employer dedicated to building an inclusive and diverse workforce. We will provide accommodations during the recruitment process upon request. Information received relating to accommodation will be addressed confidentially. We thank all applicants for their interest; however, only candidates under consideration will be contacted.