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Content and Media Specialist

2 months ago

Greenville, South Carolina, United States Oxford Industries Full time

Company Overview: Oxford Industries is dedicated to fostering a creative and collaborative environment where innovation thrives.

Position Summary: The Media and Content Coordinator plays a pivotal role in supporting the Brand Marketing and Creative Content team. This position is essential for executing effective social media strategies aimed at enhancing brand visibility, engagement, and revenue growth.

Key Responsibilities:

  • Strategic Development: Collaborate with the Digital Media Specialist to design and implement a comprehensive social media strategy that aligns with audience insights and authentic brand storytelling.
  • Content Management: Oversee the social content calendar and develop creative briefs that align with organizational goals across various platforms including Instagram, Facebook, TikTok, Pinterest, X, and LinkedIn.
  • Team Collaboration: Work closely with the Creative Content Team to create content plans that leverage audience analytics and historical performance data.
  • Engagement Oversight: Manage daily activities across multiple social media channels, ensuring continuous engagement and growth.
  • User-Generated Content: Moderate and integrate user-generated content where appropriate to enhance community interaction.
  • Brand Ambassador Relations: Cultivate relationships with brand ambassadors to strengthen the company’s online presence and coordinate collaborative initiatives.
  • Partner Support: Provide tailored assistance to partners and ambassadors, addressing inquiries and fulfilling product requests.
  • Documentation Management: Maintain comprehensive records for partner and ambassador programs, tracking yearly allowances and product values.
  • Customer Interaction: Respond to comments, messages, and inquiries with professionalism and a proactive approach.
  • Content Distribution: Ensure appropriate content dissemination to company stores and wholesale partners.
  • Trend Monitoring: Keep abreast of social media trends, audience feedback, and competitor activities to inform strategic adjustments.
  • Performance Analysis: Evaluate performance metrics and generate reports to assess the effectiveness of social media initiatives.
  • Commerce Management: Oversee Facebook and Instagram shops, along with other shoppable platforms, to ensure a seamless customer experience.
  • Copywriting: Create compelling and brand-aligned copy that resonates with the established voice and tone.
  • Content Creation: Write engaging blogs and publish content on the company website, ensuring alignment with the overall theme.
  • Agency Collaboration: Partner with copywriting agencies to tailor messaging that resonates with target demographics, reflecting the company's lifestyle and values.

Ideal Candidate Profile:

  • Demonstrates exceptional written and verbal communication skills.
  • Exhibits strong attention to detail, organizational prowess, and project management capabilities.
  • Thrives under pressure and meets tight deadlines effectively.
  • Possesses excellent time management skills and the ability to multitask efficiently.
  • Enjoys teamwork and collaboration in a dynamic environment.

Qualifications:

  • Bachelor's degree in Business, Marketing, or a related field, or equivalent professional experience.
  • A minimum of 2 years' experience in Social Media, Content Creation, or Community Management.
  • Proficient in standard office software (Word, Excel, Outlook).

Oxford Industries is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.