Audience Insights Manager

2 weeks ago

Houston, Texas, United States The Museum of Fine Arts, Houston Full time
About the Role

The Museum of Fine Arts, Houston is seeking a highly skilled Audience Research Manager to join our Membership and Guest Services Department. As a key member of our team, you will be responsible for collecting, compiling, and reporting on attendance and sales data, as well as overseeing ongoing surveys to learn about our audiences.

Key Responsibilities
  • Manage a portal that collects attendance data from multiple departments and reports on the categories weekly.
  • Compile attendance and sales data from the Museum's CRM (Tessitura), the attendance portal, and electronic people counters over gallery thresholds into one report that is shared across the Museum.
  • Extract data on a daily basis to create weekly, monthly, quarterly, and annual sales and attendance tracking in the form of reports and dashboards which inform attendance and revenue projections.
  • Partner with key individuals in Guest Services and IT to understand ticket sales set-up, ticket scanning, and the collection of visitor information to identify reporting methods and processes that will ensure audience counting accuracy.
  • Create clear presentations that highlight the audience data and develop new ways of presenting data to management.
  • Oversee the implementation of ongoing audience surveys utilizing iPads in the lobbies. Recruit and manage a small team of survey volunteers who conduct on-site exit interviews.
  • Review data with a detailed eye to identify suspect data and inaccuracies.
  • Act as the primary point person for supplying exhibition attendance figures, audience attendance figures, and other data regarding visitor participation.
  • Manage software/platforms that are key to the position, including Qualtrics and Maptitude.
  • Maintain the official exhibition attendance counts and oversee historical data.
  • Support special requests for funder reports and museum sector surveys.
Requirements
  • Intensely curious with an interest in detailed information.
  • Knowledge of SQL and advanced skills in data querying.
  • Strong Excel skills.
  • Experience with SPSS a plus.
  • Highly organized with proven success in meeting deadlines.
  • Excellent written and spoken communication skills.
  • Bachelor's degree in related field, computer science, statistics, research or similar will be highly preferred.
  • OR an equivalent combination of experience and education from which comparable and demonstrable knowledge, skills, and abilities have been achieved.
  • Experience with CRM databases; Tessitura a huge plus.
  • 2-4 years of relevant experience working within a museum or cultural institution.
About the MFAH

The MFAH is an organization comprised of 600+ employees and 1,000+ docents and volunteers. The museum is more than 100 years old and ranks nationally among the top 10 art museums in exhibition space, memberships, endowments, and attendance, with 1M visitors annually. Our multifaceted institution includes multiple gallery buildings, a sculpture garden, two art schools, three eateries and two house museums for decorative arts. The encyclopedic collection numbers more than 70,000 works of art in a wide range of media.

Benefits

The Museum of Fine Arts, Houston offers an excellent benefits package that includes:

  • Medical Insurance: Employee and dependent coverage through a choice of managed health care programs
  • Dental Insurance: Employee and dependent coverage through two plan choices
  • Vision Insurance: Employee and dependent coverage through a vision program
  • Group health, dental and vision insurance coverage available and effective the first of the month following employment with the MFAH for this role.
  • Life Insurance & AD&D: Employee coverage at no cost to the employee
  • Long Term Disability: Employee coverage at no cost to the employee
  • Paid Time Off - Used for absences from work such as vacation, illness of short duration, and personal reasons.
  • Reserve Time Off - Used for extended illnesses.
  • Holidays - Full-time employees receive ten paid holidays per year.
  • Volunteer Time Off - The MFAH supports activities that enhance and serve the communities in which we live and work.
  • Staff may contribute to the MFAH Retirement Savings Plan.
  • MFAH Membership - Staff receive a free Family-level membership.
  • Discounts - Staff receive discounts on purchases at the Museum shop and all on campus eateries and the Glassell School of Art.
  • Metro commuter subsidy available upon request.

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