Strategic Media Planner

2 weeks ago

Charlotte, North Carolina, United States luquire Full time
Role Description

We are seeking a highly skilled Senior Integrated Media Planner to join our team at Luquire in Charlotte, NC.

Luquire employs a voluntary hybrid work model, allowing employees to work from home or in the office at their discretion. Occasional travel may be required for company functions, client meetings, or other work duties.

This role involves a deep understanding of media strategy and managing the full lifecycle of a client's media plan and buy, including pre-campaign client-facing strategy calls, vendor negotiations, production oversight, and post-campaign recaps in various traditional and digital media channels.

Key Responsibilities

  1. Lead the collaborative efforts of the integrated media team across traditional (TV, Radio, Print, OOH) and digital (Online Display, video, mobile, native, SEM, and Social) media to support the development and execution of media strategies and plans.
  2. Ensure seamless execution of media plans, campaign setup, and tracking.
  3. Collaborate with account, project management, and data/analytics teams for: creative rotation, deadlines, specs, and proper campaign setup and tracking.
  4. Manage multiple media accounts with minimal supervision.
  5. Develop and maintain media flowcharts and budget allocation/reconciliation.
  6. Monitor, analyze, optimize, and educate based on campaign performance with recommendations on inventory, channel, and creative shifts.
  7. Confidently engage in client-facing meetings and presentations.
  8. Assist and mentor junior media planners with online campaigns and tracking.
  9. Negotiate inventory with media publishers to secure optimal placements and cultivate strong relationships.
  10. Stay up-to-date on the latest media trends, technologies, and ad platforms, sharing knowledge with the team.

Requirements

  • 4-5+ years of agency experience planning and buying both traditional and digital channels across multiple verticals.
  • Bachelor's degree preferred.
  • Strong attention to detail and communication skills required.
  • Ability to manage up, keeping supervisors and directors informed.
  • Proficiency in Google Campaign Manager and Microsoft Office (Outlook, Excel, PowerPoint).
  • Ability to maintain and meet client deadlines.
  • Experience in DV360 and planning tools like MRI Simmons, Vivvix, and Resonate are a plus.

About Luquire

Luquire offers a unique combination of breakthrough creativity, advanced analytical and strategic skills, flawless execution, and Kindor – our proprietary mix of kindness and candor that provides constructive insights while enriching relationships.

As a recognized leader in the industry, Luquire competes on a national stage, serving clients like Honeywell, Volvo Group, Bojangles, Nucor, Charlotte Sports Foundation, Experience Columbus, OrthoCarolina, RSM, Simon Property Group, Elon University, and Visit North Carolina.

An Equal Opportunity Employer, Luquire values diversity and provides equal employment opportunities to all employees and applicants without regard to race, color, creed, ancestry, national origin, citizenship, sex or gender, gender identity or expression, sexual orientation, marital status, religion, age, disability, genetic information, service in the military, or any other characteristic protected by applicable federal, state, or local laws and ordinances.

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