Content Marketing Specialist

3 days ago


Charlotte, North Carolina, United States Skiptown Full time
About Skiptown

Skiptown is a tech-enabled, premium pet services ecosystem that aims to make the lives of pets and their people easier and more fun. Our flagship location in South End offers dog daycare, boarding, grooming, training, and a social bar, with plans to expand to Denver, CO, and Atlanta, GA.

About the Role

We are seeking a highly motivated and creative Content Marketing Coordinator to join our marketing team. As a key member of our team, you will be responsible for executing strategic marketing initiatives, developing and managing local partnerships, and creating engaging content for social media, press, and email marketing campaigns.

Key Responsibilities
  • Develop and execute strategic marketing initiatives for local teams in Charlotte, Atlanta, and Denver.
  • Manage and oversee local, apartment, and other community partnerships.
  • Create and distribute copy and creative for social media, press, emails, and other marketing initiatives.
  • Maintain social media presence and ensure events are posted and information is accurate.
  • Provide website support and ensure website calendar and digital communications reflect events, marketing, outreach, and other promoted partnerships.
  • Recommend improvements to executed strategic marketing initiatives.
  • Create photo and video content as needed to contribute to Skiptown's content library.
  • Engage in promotional discussions, posts, and comments with other popular local social media accounts and clients.
  • Outreach and engagement with social media influencers to develop paid or free campaigns to gain clients.
  • Curate and organize a content library of user-generated content.
Requirements
  • 1+ years of experience in marketing - in-house or at an agency.
  • Social media experience - Instagram specifically.
  • TikTok experience is a plus.
  • Acute attention to detail.
  • Excellent copywriting and proofreading skills.
  • Top-notch creativity and communication skills - written and verbal.
  • Strong organizational skills.
  • Ability to work in a fast-paced, deadline-driven environment.
  • Integrity; you're quick to take responsibility for mistakes and share your wins with the team.
What We Offer
  • Employer contribution to health and dental benefits and employer-paid vision.
  • Challenging work with a side of adventure.
  • Competitive compensation.
  • Paid Time Off.
  • Purple swag.


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