Strategic Paid Media Director

3 weeks ago


Charlotte, North Carolina, United States Caring Full time
Job Overview

Caring.com is seeking a highly skilled Senior Manager of Paid Media to lead our paid media initiatives and drive business growth.

This role will be responsible for developing and executing a comprehensive paid media strategy, managing a multimillion-dollar budget, and leading a team of paid media professionals.

The ideal candidate will have a deep understanding of the paid search and paid social landscape, strong analytical skills, and a proven track record of success in managing large-scale paid media campaigns.

Key Responsibilities:

  • Develop and execute a comprehensive paid media strategy that aligns with Caring.com's overall marketing and business objectives.
  • Manage a multimillion-dollar paid media budget, ensuring efficient allocation and maximizing ROI.
  • Lead a team of paid media professionals, fostering a culture of collaboration, innovation, and high performance.
  • Analyze campaign performance data to identify trends, insights, and areas for improvement.

Requirements:

  • 7+ years of experience in paid media, with at least 3 years in a managerial role and a heavy emphasis on paid search.
  • Proven track record of success in managing profit-driven performance marketing campaigns focused on lead generation.
  • Demonstrated familiarity with paid social advertising on Meta.
  • Experience managing a multimillion-dollar annual budget.

What We Offer:

  • Flexible hours and paid time off policy
  • Competitive benefits package – medical, dental, vision, HSA, life, disability, and pet insurance
  • 401(k) Employer match
  • Direct relationships with executive leadership team
  • Fun work environment including social happy hours
  • Rapid company growth
  • Paid caregiver and volunteer days

Caring LLC is an Equal Opportunity Employer.

Diversity, Equality, and Inclusion at Caring.com

We embrace and seek out diversity that is inclusive of thought, race, ethnicity, gender, age, religion, sexual orientation, experience, and background.


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