Employment Brand Strategist

4 weeks ago


Baltimore, Maryland, United States University of Maryland Medical System Full time
Job Summary

We are seeking a highly skilled Employment Brand Strategist to join our team at the University of Maryland Medical System. The successful candidate will be responsible for enhancing our employer brand and executing innovative recruitment marketing strategies to attract, cultivate, and nurture a robust pipeline of qualified talent.

The ideal candidate will have a strong background in recruitment marketing, employer branding, and talent acquisition, with a proven track record of developing and executing successful strategies. They will be able to lead through influence, fostering collaboration and gaining buy-in from cross-functional teams at all levels of the organization.

The Employment Brand Strategist will be responsible for developing and executing comprehensive recruitment marketing strategies aligned with our organization's employer brand and objectives. They will stay current on industry trends and best practices to inform innovation and strategy.

The successful candidate will have excellent written and verbal communication skills, with the ability to craft compelling employer branding materials and messaging. They will also have strong project management skills, with the ability to manage multiple initiatives simultaneously and meet deadlines.

We are looking for a highly motivated and results-driven individual who is passionate about recruitment marketing and employer branding. If you are a strategic thinker with excellent communication skills and a proven track record of success, we encourage you to apply for this exciting opportunity.

Key Responsibilities
  • Develop and execute comprehensive recruitment marketing strategies aligned with our organization's employer brand and objectives
  • Stay current on industry trends and best practices to inform innovation and strategy
  • Lead the execution of social media for talent acquisition and community and reputation management for recruitment marketing
  • Collaborate with our internal marketing team to align on systemwide social media strategy, manage content calendar, boost posts, and review analytics and optimization
  • Assist in the development of compelling employer brand materials and messaging to showcase our unique culture and employer value proposition
  • Monitor key performance metrics related to recruitment marketing initiatives
  • Analyze data to assess the effectiveness of campaigns, identify areas for improvement, and make data-driven recommendations to enhance future recruitment efforts
Requirements
  • Bachelor's degree in Marketing, Communications, Human Resources, or related field, or the equivalent combination of education, training, and experience
  • Minimum 5 years' experience in recruitment marketing, employer branding, talent acquisition, or related field, with a proven record of accomplishment of successful strategy development and execution


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