Marketing & Content Strategist

5 days ago

Baltimore, Maryland, United States Johns Hopkins University Full time
Job Summary

We are seeking a highly skilled Marketing & Content Manager to join our team at Johns Hopkins University. As a key member of our Development and Alumni Relations (DAR) team, you will be responsible for developing and executing integrated marketing campaigns to support our university's fundraising efforts.

Key Responsibilities
  • Lead a team of marketing professionals in the creation and execution of multi-channel solicitation campaigns, including direct mail, email, and digital channels.
  • Develop and implement comprehensive solicitation strategies for each channel, ensuring alignment with industry best practices and emerging trends.
  • Manage and analyze campaign results, identifying areas for improvement and implementing data-driven decisions to optimize campaign performance.
  • Collaborate with cross-functional teams, including communications, development, and alumni relations, to ensure alignment and consistency in messaging and branding.
  • Develop and maintain relationships with key stakeholders, including university leadership, faculty, and alumni, to ensure effective communication and engagement.
  • Stay up-to-date on industry trends and best practices, applying knowledge to inform marketing strategies and tactics.
Requirements
  • Bachelor's degree in marketing, communications, or related field.
  • 5+ years of experience in marketing and/or fundraising, preferably in higher education or non-profit sector.
  • Proven track record of developing and executing successful marketing campaigns, with a focus on data-driven decision making.
  • Excellent leadership and communication skills, with the ability to motivate and inspire team members.
  • Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
Preferred Qualifications
  • Master's degree in marketing, communications, or related field.
  • Experience with marketing automation platforms and data analysis tools.
  • Knowledge of higher education fundraising and alumni relations strategies and best practices.

What We Offer

Johns Hopkins University offers a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a motivated and results-driven marketing professional looking to make a meaningful impact, we encourage you to apply for this exciting opportunity.

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