Digital Marketing Specialist
1 month ago
We are seeking a highly skilled Digital Channel Marketing Professional to join our team at Under Armour. This role will be responsible for optimizing site conversion through the management of site and product strategies.
Key Responsibilities- Manage execution of site assortment for all categories, ensuring accuracy and completion of all details to support timely launch for seasonal buy on digital
- Collaborate with marketing and sales to plan for current and future season digital execution and provide assortment recommendations
- Collaborate with business partners from marketing and planning to develop revenue-driving business strategies through weekly review of incrementality opportunities and site audits
- Manage the day-to-day merchandising activities of the category to ensure best in class experience
- Support digital marketing storytelling across site focused on seasonal programming and product priorities
- Optimize Product Review maintenance by category, track product reviews on a weekly basis
- Optimize product detail pages so that we have a consistent high-quality selling experience across all products
- Participate in weekly digital marketing meetings to understand key business trends and strategies
- Analyze selling reports to create weekly ecommerce selling reports to inform business recommendations and changes
- Attend weekly cross-functional meetings to provide digital updates and align on account priorities
- Strong project management, analytical, problem-solving, and verbal/written communication skills required
- Highly organized, detail-oriented, enthusiastic, resourceful, and can envision and execute solutions in a complex environment
- Exceptional analytical skills and a demonstrated ability to utilize data in the most effective and innovative ways
- Must be able to clearly communicate ideas, timelines, tasks, and deadlines to business partners
- Highly proactive and able to prioritize multiple tasks
- Proficient with Microsoft Office Applications (Excel, Word, Outlook)
At Under Armour, we offer a competitive salary, comprehensive benefits package, and opportunities for professional growth and development. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law.
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