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Digital Media Specialist
2 months ago
Career Opportunity at CCA Global Partners
We are seeking a skilled and detail-oriented Digital Media Specialist to support our Retail Groups, Members First Marketing, which is the integrated, full-service design, marketing, and advertising agency of CCA Global. Our in-house team supports four international brands: Carpet One, Flooring America, Floor Trader, and International Design Guild.
Our ideal candidate will have a strong understanding of multi-channel paid media programs and will be responsible for managing campaigns across platforms like Google, Meta, and others. This role is crucial in optimizing our members' media investments and ensuring seamless execution of paid media strategies.
Key Responsibilities:
- Manage and execute multi-channel paid media programs, including PPC, Paid Social, OTT, and Geofencing.
- Oversee daily paid media campaign operations on platforms such as Google Ads, Meta (Facebook/Instagram), and others.
- Collaborate with internal teams to develop and implement media strategies that align with client goals and objectives.
- Monitor campaign performance, analyze data, and provide actionable insights for optimization.
- Manage budgets, bid strategies, and targeting parameters to maximize ROI across all channels.
- Create and maintain detailed reports on campaign performance, including critical metrics and KPIs.
- Stay updated on the latest trends and best practices in paid media and digital marketing.
- Coordinate with creative teams to ensure ad creatives meet platform specifications and align with campaign strategies.
- Assist in the development of member presentations and media plans.
Requirements:
- Bachelor's degree in Advertising, Marketing, Business, Communication, or equivalent related experience.
- Minimum 1-2 years of experience managing paid media campaigns, preferably within an agency setting.
- Strong proficiency in Google Ads, Meta Ads Manager, and other relevant platforms.
- Active Google Ads Search, Display, and Video Certifications.
- Solid understanding of PPC, Paid Social, OTT, and Geofencing strategies and tactics.
- Analytical mindset with the ability to interpret data and make informed decisions.
- Excellent organizational and project management skills.
- Ability to work independently and cooperatively within a team in a creative and fun working environment.
What We Offer:
- We provide a hybrid work schedule with the opportunity to work remotely Mondays and Fridays and in-office Tuesdays through Thursdays.
- We offer a competitive benefits package, including opportunities for growth and development.
- We are committed to creating a positive and inclusive work environment that values diversity and promotes work-life balance.
